Whether you’re a recruiter hiring capable candidates or a desperate job seeker, LinkedIn is the solution to your problem. To survive in the professional world, you must learn how to use LinkedIn effectively and advance your career.
But what does it mean to use LinkedIn effectively? Well, as you might know, LinkedIn is the largest social platform dedicated to professionals. It has more than 800 million active users active in over 50 countries. So, effective use is all about achieving your goals on LinkedIn while knowing precisely what to do.
Like, what kind of content to post, how to approach the target audience, and most importantly, how to survive. That’s why we will show you the steps to use LinkedIn more effectively today. These tips will help job seekers get more job opportunities and business developers develop better professional networking. Therefore, focus on these tips to get the most out of LinkedIn.
18 Top Tips to Use Your LinkedIn Effectively
LinkedIn is a highly competitive social platform where millions of professionals compete daily to rise in the ranks. These 18 tips will help you improve your profile and get your intended audience’s focus on you. All you must do is master them and apply them consistently.
1. Complete Your LinkedIn Profile
A complete and eye-catching profile is the mark of a true professional on LinkedIn. You need a perfect LinkedIn profile that contains every bit of information about you. Previous job titles, companies you worked in, your qualifications, everything should be there for the world to see.
Here are some primary elements that you must focus on while completing your LinkedIn profile:
- Upload a formal profile photo.
- Write a simple but unique profile description. Refrain from putting symbols or punctuation marks as they can be distracting.
- Describe your professional experience eloquently in the “About” section.
- Put up an eye-catching cover photo that is relevant to your niche.
- Must fill your “Education” section to show your niche.
Even if you’re managing a business profile, you must cover these essential elements, excluding the last one. These elements help leave the first good impression on a recruiter or a job seeker. Make sure you’ve covered these basics before moving on to more complex steps.
2. Use Keywords
Effective use of keywords can help increase the visibility of your profile and make it easily searchable. Search for trending keywords relevant to your niche and add them to your profile’s description and about section.
Adding keywords will help the LinkedIn algorithm recognize your profile against those keywords and return it in search results. As a result, you will be able to get more job opportunities and connection requests, expanding your network. So, if you want to stand out and get noticed on LinkedIn, make sure to include relevant keywords in your profile.
3. Set a Goal First
Jumping straight into LinkedIn without a proper plan and goal is reckless. You must first identify and set the professional goals you wish to achieve through the platform. Let’s say your goal is to boost your number of connections.
First, you should break this goal into achievable milestones and set a realistic deadline. Like achieving 250 connections, then moving on to 500 connections, and so on. Setting these milestones will make it easier for you to keep track of your progress. It will also keep you focused on achieving your goal.
4. Turn to Creator Mode
Creator mode is an option you can enable from your profile settings to access advanced features. This mode helps you create better content that can help grow your reach and influence on the platform. The most prominent feature you get by enabling creator mode is the “Creator Analytics.”
This tool allows you to keep track of engagement, impressions, view time, and other advanced stats of your content. You can use these stats to determine what type of content your audience likes and upload more.
This tool is also great for monitoring your marketing campaigns’ results. Don’t wait; open your profile settings and enhance your profile’s reach using creator mode.
5. Create Impressive Posts
The type of content you upload on your LinkedIn account says a lot about you as a professional. That’s why you must ensure that every post you upload is attractive, informative, and perfect. It’s best to keep your posts oriented around your niche.
For instance, upload tips or the latest news about new development languages if you’re a web developer. Uploading such content will add value to the viewers’ lives, and they will start recognizing you.
Also, try to upload more visual content like videos and photos as they receive more engagement. Remember that uploading random content can adversely affect your profile, so always keep your content relevant and aesthetic.
6. Learn the Best Day and Time to Post
LinkedIn is a platform for professionals, and it’s hard for them to stay online on a forum all the time. Ergo, you need to find the best days and times to post when most professionals are online. The only problem here is that these golden hours depend on many factors. They are different in every region and depend on professional groups as well.
So, to figure them out, you need to keep an eye on your target audience. If you’re searching for a job, find out when recruiters are most active. Or, if you’re recruiting, find hours when people do most job searches. Of course, you can also go with the famous generic timetable for LinkedIn.
It says that uploading at 9:00 AM on Tuesdays and Wednesdays is best for drawing an audience and getting engagement. However, it’s best to find the golden hours of uploading according to your region and community.
7. Engage with Your Audience
Forming connections and expanding social networks is easy; the most challenging part is maintaining them. Once you start getting enough engagement and interactions on your profile, you must keep them by engaging with the audience.
Check out your followers’ posts, endorse them, reply to their comments, and help them if they ask. Doing so will keep your audience engaged and help you rise as a member of the professional community.
8. Get More Recommendations
Having a significant number of recommendations on your profile is social proof that shows you’re a remarkable professional. Therefore, you must reach out to your old colleagues and request them to leave a recommendation on your profile.
The only problem is that requesting and waiting for recommendations can be time-consuming. It might take days for people to see your request, and they still might not recommend you. The best strategy in this situation is to buy LinkedIn recommendations. It saves you from the trouble of approaching old peers and saves a lot of time.
Now, the fastest and easiest method of obtaining recommendations is to get them from Media Mister. We have been providing authentic and organic LinkedIn recommendations since 2011. Since our origin, we have delivered millions of LinkedIn recommendations and helped many professionals improve their social presence.
Our clients are satisfied with our services and always come back for more recommendations or other social media services. Consider visiting Media Mister as our high-quality LinkedIn recommendations can help boost your profile growth. All our services are affordable and have a reassuring money-back guarantee, so do check them out.
9. Start and Join LinkedIn Groups
LinkedIn groups are an excellent way to establish new professional connections and expand your network. Try to join as many groups as possible that are relevant to your niche. It will help you promote your profile and get on the radar of recruiters and head hunters. If you’re a marketer or business developer, make a group or join groups related to your brand.
Doing so will allow you to promote your brand and lure members into checking out your products. While making a group or joining one, ensure it is relevant to your niche. Because adding connecting with random people or marketing your brand to the wrong audience won’t do you any good.
10. Contact Via Direct Messages
You can use a more straightforward approach to expand your network and contact people via direct messages. Sending someone a message instantly grabs their attention and makes them want to check out your text. This tactic is best for requesting endorsements, engaging the audience, reaching out to capable candidates or recruiters, etc.
Sending a text on LinkedIn is known to work better than sending a formal message to someone’s email address. Therefore, whenever you feel you must get a person’s attention, send them a direct message. However, don’t send them messages repeatedly, as it can irritate them, and they might block you.
11. Get and Give Endorsements
Endorsements are like appraisals that verify your proficiency in a specific skill, and you must get them on LinkedIn. The most common method of securing endorsements is to request your peers and seniors in the company. But the best method is to take the initiative and endorse others so they can endorse you back.
Using this strategy starts a chain reaction, and you can get as many endorsements as you want this way. However, it is best to refrain from endorsing random people or those who are new in your connections. That is because you might end up endorsing the wrong person, hurting your image in the long run.
12. Boost Your Organization’s Profile
LinkedIn is the perfect platform to boost an organization’s good name. You can do a lot to promote your company’s profile on this platform. Following are some tricks you can use to establish your firm’s image on LinkedIn:
- Join groups relevant to your company’s niche and promote its profile there.
- Reach out to influential names in the industry and request them to endorse your company.
- Get famous professional influencers to follow your company’s page to enhance its presence.
- Share the links to your latest products or services on your LinkedIn page to attract the target audience.
You can also start custom marketing campaigns on LinkedIn to promote your company. Also, focus on getting more followers, which is the key to boosting an organization’s profile. There are many other ways to promote a business on LinkedIn, so keep exploring and growing.
13. Add Your Work (or volunteer) Experience
Flex all your work and volunteer experience on LinkedIn to boost your profile’s value. When people see that you have spent several years of your life in a field, they start respecting you. Therefore, if you are a seasoned professional with years of experience, you must show it on LinkedIn.
Go to the “Experience” section to add your job title and explain the duties of your role.You can also add your experience with individual projects if you’re working as a freelance. Please don’t make the mistake of adding false experiences, as it can ruin your image. Someday someone will find the truth, and it will demolish your credibility, so never lie.
14. Featured Section
LinkedIn allows professionals to highlight the best work in their profile’s “Featured” section. If you’ve worked on a project that you think perfectly describes your capabilities, add it to the featured section. Now, the featured section isn’t present on your profile by default, and you must add it yourself.
Here’s how you can do it:
Step 1: Open your LinkedIn account and go to your “Profile Page.”
Step 2: Now, click on the “Add Profile Section” button.
Step 3: Click on the “Recommended” dropdown and then click on “Add Featured.”
Step 4: A new page will open where you can add your featured projects.
Explain everything about your project, from your role to your problem-solving approach. The more elaborately you explain, the more people you impress and build your image as a seasoned professional.
15. Social Proof
Work on enhancing the prominent markers that serve as social proof on LinkedIn. Professionals judge each other by their number of connections, endorsements, recommendations, skills, etc. To enrich your social proof, you need to work on boosting these elements, so you have a solid profile.
Not to forget that social proof is also necessary for establishing an image on the platform. So, use whatever approach you feel is right to boost your LinkedIn social proof.
16. Be Professional
LinkedIn is a highly sophisticated platform for professionals, so act like one. Never upload anything you’re not supposed to, and don’t get into arguments. Avoid any situation that can make you lose face. Uphold your principles and dignity to show the world how good of a professional you are.
Also, when you talk, talk like a professional in a formal manner. Staying careful about basic mannerisms can make you come out as an excellent human and professional, so be cautious.
17. Get a LinkedIn Badge
A LinkedIn badge is like a small graphic representation of your profile. You can make it from your account settings and paste its code on your website. Doing so will add a LinkedIn widget on the site that can redirect the audience to your LinkedIn profile.
Here’s how you can make your own LinkedIn badge:
Step 1: Open LinkedIn and “Log In” to your account.
Step 2: Now, go to the “Profile” page and click on the “Edit Public Profile & URL” option. It’s on the right side of the page.
Step 3: Keep scrolling down until you see the “Public Profile Badge Box.”
Step 4 Click on “Create a Badge” to start making your badge.
18. Send Invitations
Invitations are the primary method for establishing a connection with someone on LinkedIn. When you click the “Connect” button on someone’s profile, you send them an invitation to join your network. Experts suggest sending as many invitations as possible on LinkedIn to grow your professional network.
But ensure that the people you invite are somehow related to your field. Sending invites to designers won’t work when you’re in web development. Don’t send too many invites in one day.
It can raise a red flag for the LinkedIn algorithm, and it might consider your act as spam. Also, send invites to members with premium accounts as it can positively impact your social proof.
We hope you liked this post and found all the tips helpful and practical. Remember that tips don’t work like magic and take time to show results. So, be patient and apply them consistently to boost your profile’s value and get the most out of it.
Please get in touch with us on our social media platforms if you’ve any questions about the tips. Visit our blog for more informative articles about LinkedIn and other social platforms.