Long gone are the days when businesses could just rely on traditional social media marketing campaigns and expect to succeed. Now, the times have changed, interests have shifted, and learning how to use Pinterest for business has become vital to capture the untapped audience.
You simply can’t afford to neglect Pinterest if you want your business to soar. Why? Well, for starters, it has more than 459 million active monthly users, which is a substantial amount of target audience, and you’re losing it by not being on Pinterest. Also, according to reports released by Pinterest in 2017 and 2018,
- More than 83% of Pinterest users made a purchase after seeing a product on their smart feed.
- More than 8 million Pinterest users utilize the platform as a visual search engine and contentiously engage with auto recommended content.
These stats are a good enough reason for you to take action and set up a Pinterest account for your business as soon as possible. And if you’re still not convinced, then don’t worry because we’ll discuss the importance of Pinterest for business elaborately.
\We’ll talk about Pinterest marketing, show you how to set up a Pinterest business account, and give you a kick-ass strategy for promoting your business on the platform, so keep reading to make sure you don’t miss the fun part.
What is Pinterest Marketing?
Pinterest marketing is not very different from your traditional social media marketing and includes an elaborate strategy to attract the target audience and spread awareness about your business or brand. A successful Pinterest marketing strategy will lead to:
- Awareness of your brand among the targeted audience
- More traffic to your website and more visitors passing through your sales funnel
- Increase in sales or number of clients
Now, some of you might say we can achieve these results using Facebook and Instagram too, why use Pinterest? A valid point indeed! But here are some stats that prove how effective Pinterest marketing can be and why you should focus on it.
- Pinterest is the 14th largest social network in the world, with more than 459 million monthly active users.
- More than 200 million people can be reached successfully with a good advertising strategy on Pinterest.
- The number of Gen-Z and male Pinterest users has increased more than 40% in the last years, and the number of US Millennials joining Pinterest has increased 35%.
- More than 80% of Pinterest users purchase product pins they see on their feed weekly.
Numbers are crystal clear and show that Pinterest isn’t just an excellent platform to reach the potential audience but also that its users are increasing steadily. It simply means you need to make haste in building your brand’s presence on this platform to avoid future competition.
Is Pinterest Good For Business?
Actually, it’s understandable if you have this question in mind. Most organizations and brands have a to preserve their online image on several different social media platforms like Facebook, Instagram, Twitter, and they wonder whether adding Pinterest to that list is worth it or not.
In a word, yes! It’s totally worth it to have a great Pinterest marketing strategy in your arsenal, as it will help you capture a wide and yet untapped market. Also, the plethora of facts we mentioned in the earlier sections justify that Pinterest can actually be good for your business.
Why Use Pinterest For Business?
Still a bit skeptical about using Pinterest for your business, eh? Here are four prime reasons that will surely convince you to make a Pinterest business account and start to pin images on your profile immediately.
1. Brand Exposure To New People
Imagine you’ve been chasing people, trying to spread awareness about your brand or business, and you somehow missed about 450 million of them. That sounds catastrophic, right? Well, this catastrophe will hit your brand if you don’t establish your presence on Pinterest.
Pinterest will give you a chance to present your business in front of a whole new audience that is yet unaware of what products you make and what business values you believe in. And surprisingly, the brand exposure that you can get on this platform is way more than any other. Here’s why:
- People use Pinterest as a visual search engine, and more than 97% of searches being made on this platform don’t contain any brand keyword.
- Every week, more than 80% of Pinterest users discover a brand’s product and buy them after taking a look at its pin.
- Observations have shown that marketing on Pinterest yields 33% more site visits as compared to Facebook.
It means that you won’t find a golden raw and untapped audience like Pinterest on any other platform, so you better start talking about your brand on this Pinterest immediately.
2. Larger User Base
As mentioned earlier, Pinterest has a strong user base of 459 million monthly active users, and this number is increasing with every passing day. As more and more people join this platform, its importance as a marketing medium is increasing.
3. Visual Platform
Unlike other social media platforms, Pinterest is a visual platform that is all about showcasing the aesthetic images of your products. You can attract the audience’s attention and get them to purchase your service or product by creating extraordinary visual content.
4. Commercial Activity
More than 80% of people purchase a product after watching its pin, and it’s a weekly statistic. It means that if you showcase your products on Pinterest, the chances of products getting sold are quite high.
We hope you are ready to join Pinterest after reading all these solid arguments. So, let’s move on and see the step-by-step process of setting up a Pinterest business account.
How to Set Up a Pinterest Business Account?
Setting up a business account on Pinterest is quite simple. All you have to do is follow these steps, and soon you’ll be ready to upload pins on your profile.
Step 1: Open Pinterest’s official website on your desktop browser and click on “Sign up.”
Step 2: To make a business account, navigate to the very bottom of the popup and click on the “Get Started Here!” option.
Step 3: Now, add your email, password, and age and click on the “Create Account” button.
Step 4: You’ll be redirected to the details page. Here you need to add your “Profile Name,” upload a profile picture, add a website link, and select country and language. After filling in this information, click on “Next.”
Step 5: On the next page, you’ll be asked to select the Focus of your brand. Select the category of your business from the dropdown and then pick any three goals you want to achieve by joining Pinterest.
Step 6: Next, you’ll have to select an option that will Describe your business.
Step 7: You’ll be asked if you would want to run Pinterest ads (promoted pins) in the future or not. You can select whatever option you like and click “next” to finish the process.
Congratulation! Now you have a Pinterest business account where you can create pins and share ideas to promote your brand or business.
Wait for a second! Do you already have a personal Pinterest account and want to convert it to a business account? Well, that’s not a problem as you can do it in just a couple of simple steps.
Step 1: Go to the Pinterest website and “Log In” to your account.
Step 2: Click on the “Down Arrow” next to your profile picture and click on the “Settings” option from the dropdown.
Step 3: Now look at the left side of the screen and click on the “Account Management” option.
Step 4: Scroll down and navigate to the Account changes heading and from there, click on the “Convert Account” button.
Step 5: You’ll be redirected to a new screen with the title, upgrade to a free business account. Scroll down and click on the red “Upgrade” button.
Step 6: In the next steps, you’ll be asked to fill in your business information which is the same as shown in the steps for setting up a new Pinterest business account.
Once you successfully fill in all the information, your personal account will be upgraded to a business account, and you will gain access to Pinterest analytics.
How To Promote Your Business on Pinterest?
Before we jump straight into the tips for dominating Pinterest, you need to know that you’re a bit late to the party. Most of the big brands and businesses are already on Pinterest and have built quite a fan base for themselves.
It means that you’ll have to stay consistent in your struggle and apply these tips regularly in order to make your business famous on Pinterest.
1. Optimize The Business Profile
A well-optimized business profile is vital to give your targeted audience a proper introduction to your brand and its values. Fortunately, optimizing a profile isn’t that difficult. All you have to do is ensure that your business profile has the following elements:
- A profile picture that clearly shows your brand’s logo and has the right size according to the Pinterest size guidelines.
- An attractive cover photo that shows the aesthetic value of your brand
- A well-written description that clearly describes your business and its values
- Your brand’s URL i-e website link
- A couple of featured boards to highlight your best pins.
If your profile has all of these elements, you can rest assured that it is well optimized, and it will be easier for you to get traffic on it.
2. Target Focus Audiences
Create pins for your target audience and focus on marketing your product to them. For example, if you’re making cosmetics, then make pins that are relevant to beauty to attract the female audience, so they can check out your products and decide whether to buy or not.
Targeting a specific audience will help you spread brand awareness faster and generate more revenue easily and efficiently.
3. Create A Pinterest Marketing Strategy
To make your brand rise as a sensation on Pinterest, you need to come up with an excellent marketing strategy. Now, surely you have a team of expert marketers by your side, but here are a couple of pointers that you should focus on while making a Pinterest marketing strategy.
To measure the success of a marketing strategy, you need to set realistic goals and move towards them. If your business is new to Pinterest, start with small goals and make them bigger as you gain more and more mass over time.
Create Brand Awareness
Focus on spreading the word about your brand and make pins that introduce the audience to your brand. Try to get them familiar with your logo as it will increase brand awareness, and more people will know about your business.
Try to get more Pinterest followers from the very beginning because building an audience is very important on this platform. When you have a dedicated audience, you will be able to get more engagement on your pins easily, and it will be easier to reach more audiences.
For your pins to reach more people and brands to get recognition, you should focus on boosting engagement. Try to get more engagement on your pins, so they can get recommended to the relevant audience by the Pinterest algorithm and spread brand awareness.
4. Pin Engaging And Attractive Content
Pinterest is all about sharing aesthetic content and innovative ideas with the world to flex your fine taste in art and culture. So, in order to make your brand famous on this platform, you need to follow this tradition and pin engaging and attractive content.
Even if you’re just promoting your products, make sure to upload images that are of high quality and aesthetic from top to bottom. Remember that people will only bother to look at your pins if they find them attractive otherwise, they’ll be ignored.
Therefore always maintain the aesthetic element in all the images you pin and make sure they are enchanting enough to make someone stop scrolling and gaze at them.
5. Use Different Pin Formats
Sure, Pinterest is an image-sharing platform, but it’s not just limited to that. You can upload aesthetic and mesmerizing videos on your account to hold the audience’s attention. Many famous brands use videos to inspire and attract an audience.
For example, Nike posts short videos on their boards to reveal a concept or trend in footwear, and now they have more than 800k followers now. So, play around with different pin formats and inspire your audience in different ways to get their attention and spread brand awareness.
6. Enable Rich Pins Relevant To Business
Avoid redundancy and always make sure to upload fresh and rich pins relevant to your business. When you give something new and aesthetic to your audience every single time, they start paying attention to your brand and following your account.
Once they follow your account, it will be easier for you to promote your products in front of them and make a sale. That’s why you need to continuously focus on your creative process and make rich and creative pins to attract the audience’s attention.
7. Write Search Friendly Captions
Good pin descriptions and search-friendly captions are the keys to making your pins go viral among your targeted audience. See, when you write a caption that contains the relevant keywords to your content, people will be able to find your pins easily in search results.
Therefore, try to keep your pin captions short attractive and add a keyword in them, so they can be easily found and reach more audience.
8. Schedule Pin At The Right Time
Uploading time can really affect the engagement of your pin, so you need to be very careful about it. Always upload your pins in hours of the day when most of your audience is active and there to watch your content.
Now, these golden hours or appropriate hours of uploading change from audience to audience, so you need to find the right uploading time for your target audience.
You can do that by analyzing your engagement rate through Pinterest analytics and finding pins that did well. Then you can narrow down the hours in which you published those pins, and those hours will become your golden uploading time.
9. Optimize The Pins
Optimize your pins for the Pinterest algorithm before uploading them. A well-optimized pin is easier to find and reaches the target audience easily. Here are the steps you can follow to optimize your pins:
- Add keywords in description and caption
- Add relevant hashtags
- Make authentic and aesthetic content
- Make sure the pins deliver an interesting idea or concept that is worth watching.
Once you ensure all these factors, your pins will be ready to reach your intended audience and charm them with their concept and attractiveness.
10. Track The Metrics
Use Pinterest analytics to check which of your pins did well and which didn’t get much attention from the audience. This will help you understand what kind of content your audience likes, and you can make more of it to retain their attention and spread brand awareness in them.
11. Advertise Your Products on Pinterest
If your brand doesn’t get much attention from the audience organically, then you can always advertise your products on Pinterest using promoted pins. Once you begin your advertising campaign on Pinterest, your pins will quickly reach your audience, and your sales will rise.
The only issue here is that you need a substantial marketing budget for this step, so you better judge its pros and cons before you implement it. Check if you’ll be able to generate positive results after spending money on advertisements and if the answer is yes, go for it.
12. Participate And Create Group Boards
Group boards are a fantastic way of promoting your pins in a community interested in the ideas relevant to your business. You can either join already made group boards and share your pins there or make a group board on your own account and invite people there.
By participating in group boards, you will get a chance to present your brand in front of a big audience and spread brand awareness on a larger scale, so make sure to follow this step.
13. Build A Solid Community
Interact with your followers to build a strong community for your brand. You can reply to their comments, take their suggestions and even start events to engage them and gain their attention. All of these community-building steps are important for your brand in the long term.
Basically, when your brand has a strong community, new followers get impressed by your brand’s presence, and it convinces them not only to follow the brand but to purchase your products as well. Therefore, focus on building a strong community to reap all these benefits and build a solid brand of your brand on Pinterest.
14. Add Pinterest Save Buttons on Website
Allow your site visitors and blog post readers to share your posts on their Pinterest account by adding save buttons to your site. This will make increase the chances of your products and content getting shared on Pinterest and thus getting more attention from the audience.
Also, it’s not like adding a save button is difficult or anything. You can either ask your developer to add it to your website or go to your site widget settings and add it yourself. Remember that this step can help increase your brand’s reach on Pinterest, so make sure to follow it.
Pinterest can be a game-changer for your business and lead it to new heights of fame and potentially boost your revenue through the roof. We hope that you learned this lesson in today’s article, and now you know everything about Pinterest marketing and promotion.
If you still have any questions, then write them down in the comments section or reach us on our social media channels to get answers. Also, follow our blog for more interesting and informative content like this.