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Instagram has grown over the years as one of the most popular apps on the Meta platform and with the introduction of Instagram collab posts, it has gotten even better. This benefits you in many ways, as it helps you boost engagement and visibility, and build your brand on Instagram.
Whether you’re launching a product, partnering with influencers, or running a campaign, Collab Posts provide a seamless way to showcase teamwork and creativity. In this article, we will share everything you need about Instagram collab posts and how to use the feature to your advantage effectively.
What is an Instagram Collab post?
An Instagram collab post refers to a co-authored post, Reel, or Story by two or more accounts. Compared to a regular feed post, Instagram allows up to 6 accounts to share ownership of a single content at once, as the post appears on each party’s feed.
You can also create a collab reel and collab story to enhance your reach and engagement. When a Collab Post is created, it appears on the profiles of all collaborators and is shown to their respective audiences. This feature ensures shared visibility, engagement metrics (likes, comments, and shares), and reach across the collaborators’ followers.
It’s beneficial for partnerships, influencer collaborations, brand campaigns, and joint content efforts, making co-creation and maximizing impact easier. The process involves inviting collaborators, who must approve the request for the post to appear on their profiles.
Difference between Collabs, Tagging, And Mentions
An Instagram collaboration post allows you to co-author your content with five other users with mutual consent, and these posts automatically show on their feeds when permission is given.
Tagging involves adding a user’s handle to your post, but not necessarily making them collaborators. Anyone can tap on your image or video and see the names of the users tagged.
Mentions, on the other hand, are used in captions or comments to reference another user. It can call their attention to your post or comment or draw other users’ attention to their profile. By mentioning them, anyone can click on the handle to access their page.
Benefits of Instagram Collab Posts
Below are some of the advantages of making Instagram collab posts:
1. Reach a Wider Audience
You can boost your visibility and reach by utilising the Instagram collaboration feature to combine your audience with those of other brands. This helps you build a stronger community as you tap into a more extensive audience base, thereby improving your engagement rate and increasing opportunities for interaction.
2. Expand Your Follower Base
Collaborations on Instagram make it easier to tap into other users’ follower base, which can help you grow your brand. With more co-authored posts, you can attract new audiences and gain more followers on IG. This enhances your overall network and can aid in organic growth in the long run.
3. Diverse Content Creation
Partnering with other users on your Instagram posts is a great way to fuel your creativity. You get to simplify the creation process, giving your audience a different content format and incorporating other creatives, such as your own. This helps you stand out and build solid credibility.
4. Increase the Brand Partnerships
Collab posts open you to new users who may have yet to find your page. The brighter side is that you can attract sponsors on Instagram, as more creators and brands discover your page through these collaborations and are intrigued by your work.
How to Create a Collab Post on Instagram
Follow this step-by-step process to make a collab post on Instagram:
- Open the “Instagram app”, tap the Plus (+) icon at the bottom, and choose “Post.”
- Select your preferred pictures and videos from your gallery
- Add a caption and click “Tag people.”
- Now tap “Invite Collaborators”
- Type in your “Collaborator’s Username” and select it from the list of accounts.
- Adjust the collab tag by moving it around the photo, then tap the “Checkmark Icon” at the top right to mark it as Done.
Once complete, your collaborator will receive a notification for an Instagram collab post invite. Until they accept, the content will appear solely on your profile. After they take, the post will be live on both grids and feeds.
How to Collab on Instagram Reels?
Posting a collaboration on Instagram Reels is similar to a regular post. Here’s a breakdown of the steps to create an Instagram collab on Reels:
- Once you have your Reel content ready, launch your Instagram app and attempt to post a Reel.
- An Edit page will pop up, where you can select a sound or edit the Reel as necessary.
- Add your caption and other details on the next page, then select “Tag People.”
- Tap “Invite collaborators,” then type in the handle of your collaborator and select it from the list.
- Tap Done, then publish the Reel.
How to Accept a Collab Post on Instagram
Follow these steps if you have been invited to collaborate on a post on Instagram:
- Open your Instagram app and tap on the “Message Icon” at the top right of your feed
- Locate the conversation with your collab partner to find the request
- Tap the collaboration invitation in the chat.
- Select “Review” and tap “Accept” to approve the collaboration.
If you wish to reject a collab request, follow the same process and tap “Decline.”
3 Ways to Use Instagram Collab Posts as a Creator
Here are some tips to guide you on how to use the Instagram collab posts feature as a creator:
1. Influencer Campaigns
Connect with other IG influencers in your niche who have an engaging audience and create a campaign. By co-authoring posts, you can tap into their follower base, creating more visibility and interaction for your content. It’s a win-win for mutual growth and exposure!
2. Collab on Instagram with Brand Giveaways
Organizing a brand giveaway or contest is a quicker way to widen your reach and gain more attention on your collaboration post. It ensures the event reaches both audiences, attracting participants and boosting visibility. This strategy also encourages follower growth across accounts.
3. Promote Your Product Launches
Enhance the impact of product announcements by collaborating with partners or brands. Instead of simply tagging them, invite them to co-author the post. This generates excitement and ensures the launch gets maximum attention across all collaborating audiences.
Conclusion
Every creator, influencer, and brand should consider using Instagram’s collaboration feature to expand their reach and connect with a broader audience. By co-authoring content, you can tap into new audiences, strengthen partnerships, and enhance your online presence.
Whether promoting a product, hosting a giveaway, or collaborating on creative campaigns, this feature simplifies shared content creation and maximizes impact. Start leveraging Instagram Collab Posts to connect with your audience and collaborators and take your social media strategy to the next level.
