It ain’t easy to make a name on Instagram, and we all know it now, don’t we. You can’t just make an account, post stuff, and then expect to become famous; No sir! That won’t happen. To get anywhere near this goal, you will have to learn how to promote your Instagram account.
And the vitality of promotion on Instagram is rapidly increasing as the number of users has gone way past 1 billion, and it’s not slowing down. That’s why today, we’re going to break down fifteen strategies to promote your Instagram account and become famous on the platform.
15 Ways to Promote Your Instagram Account
As you might know that Instagram is a goliath among social media platforms and since it has over 1.13 billion users, making a name for yourself on this platform isn’t a game. You got to come up with a strategy and promote your Instagram profile constantly to reach your goal.
These spectacular strategies you are about to read will help you promote your account effectively and reach your target audience. All you got to do is understand the concept behind these tactics, implement them in your account, and you’ll start getting positive results.
1. Increase Your Content Production
Content is everything on Instagram, or should we say, Excellent and aesthetic content is everything on Instagram. Every day, millions of posts are uploaded on this massive platform, and obviously, not all of them capture the attention of their target audience. So, how to make sure that your posts reach your intended audience?
Well, you can simply increase your content production and upload more posts in a day, so the chances of your content appearing in front of the audience flare up. This strategy is particularly important for people with a business profile, as it is vital to constantly bombard your audience with products so they can remember your brand.
Coming back to increasing content product – according to experts, a standard user should post on Instagram at least once a day, but if your goal is to promote your account, increase this number to 2 or even three times a day.
With frequent uploading of Instagram content, at least one of your posts will end up reaching your target audience and get enough likes, shares, and comments, thus boosting your engagement rate and odds of getting new followers.
2. Focus on User-Generated Content
If you have a dedicated fan base and you’re getting user-generated content, consider it a blessing and use it wisely to get the attention of your audience.
When you upload user-generated content on your Instagram account or showcase it in your story, not only the creator feels appreciated, but it also encourages other followers to come up with creative and unique content to get recognized by you.
No matter what it is, an edit of your previously uploaded photo, a sketch of your profile picture, or just some motivating words of a fan, make sure to share this content on your account to engage your audience and show them that you appreciate what they are doing for you.
3. Cross Promotes Your Posts on Other Platforms
Promoting your content on Instagram won’t cut it – you’ll have to promote your Instagram posts on other social networks as well if you really want to generate buzz around your profile. Begin your cross-platform promotion with the social media apps where you have the most followers.
You can use Twitter, Facebook, and even WhatsApp to share your content with your friends and relatives. Remember to attach the link to your Instagram profile whenever you share one of your posts, so people can click on it to reach your account and follow you.
4. Ask Your Friends to Follow
Always start your promotional campaigns by asking your friends to follow you because that’s what friends are for. There are two major advantages of implementing this strategy. First, a friend will never say no to your request and definitely follow your account to show loyalty.
The second is that when you ask a friend to follow your account, they try their best to share your profile further with their friends in order to support you. This starts a chain reaction that sometimes leads to dozens of people following your account after your one request to a friend.
This strategy also helps you become a celebrity in your close social circle and gives you the necessary exposure to broaden your horizon and hit a bigger audience.
5. Use Branded Hashtags
Some of you might find it pretentious, but the truth is that branded hashtags are a great way of making sure that your content reaches your target audience and gets enough engagement. But how is that even possible? Well, here’s an example to make it simple for you.
Let’s say your niche is gaming, and you want your content to reach gamers on Instagram. Well, you can simply add the hashtags of some famous gaming brands in your post like #bloody #Razer, etc., and since most gamers follow these brands, surely your content will reach them.
See, that’s how branded hashtags help carry your posts to the right audience. No matter what your niche is, lifestyle, home décor, or baby care, just find the famous brands relevant to your niche and use their hashtags in your posts to increase your content’s reach.
6. Tag Followers, Brands, and Locations
Tags are also a great way of making sure that your post gets the audience’s attention and gets engagement from them. When you tag your followers in your posts, they get a notification, and they ensure to check out the post and interact with it.
Besides, most people take it as an honor when someone tags them in their posts, so try to tag some of your followers to keep them engaged.
Similarly, when you tag a brand, you actually try to get the attention of their representatives, and if you get lucky and they interact with your content, you will instantly become a big deal, and people will start following you as you get recognized by a brand of your niche.
In the end, tagging locations is great because it makes your content more relatable. If you upload a selfie and tag that location, your followers who have been there will be able to relate with you and definitely react to your content.
7. Publish Your Instagram Posts on the Website
Websites can also play an important role in the promotion of your Instagram account. You can use your personal blog or official site to showcase your Instagram posts and tell your audience that they can find awesome content related to their niche on your Instagram account.
Dedicate a section on your site for your latest Instagram posts, and give a button Follow me on Instagram under it. This button will redirect your site’s traffic to your Instagram profile, which will most likely improve your account’s organic reach, followers count, and engagement rate.
8. Be Creative
Don’t make the mistake of considering Instagram like any other social media where you can post any random picture and get likes. If you talk about aesthetics and content quality, Instagram is the Picasso of social media platforms and only favors the best quality content.
To promote your account and make a name for yourself on this platform, you need to loosen the reigns of your creative horses and come up with fantastic content ideas that make people want to follow you. If you’re not very creative, then try to learn from other famous influencers in your fields.
Visit their accounts and take a look at what they are making. Hopefully, doing this will spark your creative touch, and you’ll be able to come up with aesthetic and enchanting content.
9. Work with Influencers
You can’t turn to make a stone golden by rubbing it with a gold bar, but you are sure you can become famous by hanging out with famous people. An excellent way of promoting yourself on Instagram is to approach the famous influencers of your niche and do collaborations with them.
When people see you in a picture with a famous icon, or your name next to an influencer in a post, they will get curious about you. They will start visiting your account, and gradually you too will become an influencer of your niche, thanks to the collaborative work you did with famous icons.
10. Run Giveaways and Contests
Giveaways and contests are perhaps the oldest marketing tricks that always work no matter what platform it is. You can use both giveaways and contests to engage your audience and get a good activity on your profile.
Also, if you’re under the impression that running a contest or giveaways is difficult, then you’re wrong. Both of these tactics don’t require much effort. You just have to announce the event, set the price, and then select a winner in the end.
The salient advantage of running giveaways and contests is that they both increase the activity on your account, which raises the engagement rate, improves the number of followers as well, and ultimately makes you a celebrity on the platform.
11. Optimize Your Profile
All your hard work in running promotional campaigns won’t do you any good if your profile isn’t well optimized. So, it’s vital to make sure that every aspect of your profile is perfect before you start promoting it on any platform. Here’s how you can optimize your profile:
- Write a short and catchy Instagram bio
- Embed keywords in your bio
- Make sure that the account is set to public
- Ensure that your account easily appears in search results against keywords of your niche
- There’s no irrelevant piece of content on your profile
- Your profile doesn’t violate Instagram’s Term of use in any way
If your account has all these elements covered, then feel free to promote it, but if any one of these elements is missing, make sure to implement it before you take the next step.
12. Use Instagram Stories
Don’t just focus on uploading content on your Instagram timeline and use the stories feature as well. Studies have shown that most Instagram users watch stories more frequently as compared to visit the feed.
That’s why it’s better to use the Instagram stories feature for promoting your content. Whenever you upload a post, make sure to upload a vertical version of it on the story as well.
Try exploring our article on 30 Engaging Instagram Story Ideas for enhancing your content strategy and making the most out of the platform’s features.
13. Post Consistently at the Right Time
When it comes to becoming famous on Instagram, it’s not about posting content; it’s about posting content consistently and at the right time. Instagram has more than 500 million daily active users, and if only 1 million out of them are of your niche, it still means tough competition for you.
Now, to survive in this competition and to keep your audience engaged, you need to post stuff consistently. Also, you need to time your posts correctly so they can get maximum exposure and react from your audience. In simple terms, you need to figure out the best times to post when most of the target audience is active and has enough time to check out your post.
These ideal hours of posting vary from audience to audience, but here is a generic timetable that you can follow to ensure that your content gets maximum engagement.
- Monday: 1am, 3am to 6am, and 7pm.
- Tuesday: 3am, 5am to 6am, 10pm.
- Wednesday: 3am to 6am
- Thursday: 2am, 4am to 6am
- Friday: 2am to 6am
- Saturday: 1am, 3am, 6am, 11pm
- Sunday: 2am, 6am to 7am, 10pm
If this timetable doesn’t work out for you, then you can observe the behavior pattern of your audience and figure out the best posting times that fit well with them.
14. Run Paid Campaign
If you’re willing to pay a hefty price to promote yourself on Instagram or have a brand to launch, then perhaps you should consider running an ad campaign on Instagram.
Instagram ad campaigns are a great way of making sure that your content reaches the right audience and gets tons of engagement. You can define the age range, interests, gender, region, and even content preferences to narrow down your target audience for effective marketing.
The only downside of this tactic is that it costs you a lot of money and doesn’t guarantee a solid ROI (return on investment) in every campaign, so we advise you to use this strategy only when you have enough marketing budget and afford to bear a loss if a campaign fails.
15. Buy Engagements
The key to promoting an Instagram account is boosting its engagement rate, which means its followers, likes, shares, comments, views, etc. Now, if you try to improve these stats organically, it might take you a month or even years, and that’s where Media Mister comes in.
Media Mister is a renowned agency that has an excellent reputation for providing reliable Instagram services. We help to struggle Instagram users in stabilizing their accounts by providing them authentic followers, likes, comments, post views, shares, etc., on their accounts.
No matter what stat you want to boost on your Instagram account, Media Mister is there to give you a hand with it. From Instagram followers to Story poll votes, Profile visits to Impressions, we deliver them all with a guarantee of authenticity and trustworthiness.
Once you buy Instagram followers, likes, shares, comments, etc., from us, your engagement rate will start rising, which will help your profile rise in ranks and reach the top in your niche. Therefore, stop hesitating now and visit Media Mister today, where you can purchase all sorts of Instagram interactions at very affordable prices.
Conclusion
Everybody wants to become famous on Instagram by promoting themselves, but very few try to take the first step and do the hard work required to achieve this goal.
All these tactics we presented today are perfect for those of you who really want to promote your Instagram account, and we hope that you get outstanding results after implementing them on your account.
Now, although we have tried our best to explain these strategies in the easiest way possible, if you have any confusion, reach out to us on our social media channels, and we’ll try to resolve whatever confusion you have in mind.
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