Learn how to promote your business on Facebook or perish! That’s the truth of today’s modern business world. As a business owner, you can no longer ignore Facebook as a potential marketing platform. You must build your online presence here, or the competition will swallow your business.
Besides, what possible reason do you have for not making a business page on Facebook? With more than 2.91 billion monthly active users, this platform is a goldmine of audience. And that’s something that all marketers and business owners wish for, right?
With a business page, you can reach Facebook’s massive audience and enhance your business’s online presence, sales, and brand awareness. So, if your business is not on Facebook yet, get on board now before it’s too late.
In this post, we will share some easy tips with you to help promote your business page. You will also get to learn how to create and establish a Facebook business page, so stay attentive.
How to Promote Your Business on Facebook?
Following are eleven highly recommended tips for efficiently promoting a business on Facebook. By applying them consistently, you will be able to reach your target audience and grow your small business.
1. Create a Business Page
To start promoting your business on Facebook, you first need a well-made Business page. It will serve as the base of all your operations, where you will post content about your brand. Now, if you don’t know how to create a Facebook business page, it’s alright. Here is a step-by-step guide that you can follow to set up a business page of your own.
Step 1: Open the Facebook website and “Log In” to your account.
Step 2: On the home page, scroll down the left sidebar and click on “Pages.”
Step 3: After arriving at the “Pages and Profiles” section, click on “Create New Page.”
Step 4: A new page will open where you will be required to fill in your business page information.
Step 5: Give your page a proper name. It’s best to give it the same name as your brand.
Step 6: Add your business category, and write a simple description to describe what your page is about.
Step 7: After filling in this information, click the “Create the Page” button to proceed.
Step 8: You can fill rest of the information, like profile picture, business address, etc., later. Just go to your new page, and you will see a button, “Complete your page.” Click on it, and Facebook will automatically tell you what info you should add.
So, now that you have your business page, you can promote your products or services. Remember that if you want to improve your page, complete every aspect and update it from time to time.
2. Create Valuable Content
Once you have a business page, it’s time to start filling it up with valuable content. You need to upload posts that not only tell people about your business but also add value to their lives. Let’s say you are a Yoga instructor who has started a business page for his gym. You can post some daily tips about fitness to share some wisdom with your target audience.
Doing this will form a positive image of your business in the audience’s mind, and they will be smitten. Also, try to focus on uploading pictures and videos, as people don’t like reading text. And while you prepare visual content for your page, make sure to keep it high-quality to grab the audience’s attention.
3. Write Attractive Headlines
If you want to grab a viewer’s attention with your post, you must start them with an attractive headline. Research shows that social media users are more likely to react to posts with great captions or headlines. Now, the headlines mainly depend on the nature of your business, so they are easy to come up with.
For example, if you sell garden supplies and ornaments, you can use the following headlines.
- Oh no! Are those weeds in your garden? (You can use this in a post in which you talk about your lawn mower)
- Isn’t your garden looking empty? Where did all the gnomes go? (This is a good opening for selling garden gnomes or other ornament.)
These were two simple examples of catchy headlines. The whole point of a headline is to convince a viewer to read more. So, keep this in mind the next time you post about one of your products or services.
4. Create or Join a Facebook Group
Every month, more than 1.8 billion people use Facebook groups, making them an excellent place for promotion. You must search the platform for groups relevant to your business and join them. For instance, if your brand makes gaming equipment, join at least ten to fifteen gaming groups.
Once you’re a community member, you can start promoting your products there. And since gamers always look for reliable gaming equipment brands, they will surely visit your site. Of course, you can also start your own Facebook group and attract the target audience.
Once you have enough members, you can begin promoting your brand there. However, creating and maintaining a group takes time, so it’s always best to join groups for this tactic.
5. Create a Unique Way
You must do things differently if your page is to stand apart from the rest of the 200 million business pages. Whether it is your content or the page’s layout, keep everything unique – to give the audience something they have never seen.
This will allow you to make a unique brand identity for your business and attract more people. So, no matter what happens, don’t copy the way others do things and create your own way.
6. Post at the Right Time
Experts suggest that business owners should know when their target audience is active on Facebook and post them. The idea behind this concept is to upload content when there are more people to see it. Posting content at the right time can increase its odds of getting more views, likes, shares, engagement, etc.
So, it would be great to figure out when your audience is actively scrolling their news feed. You can use Facebook analytics for this job. Go through your previous posts and narrow down the ones that got maximum engagement.
Now, cross-check their time stamps, and you’ll find overlapping days and hours in some of them. Make sure to post all your future content on those days and hours to promote your content effectively.
7. Interact with Your Followers
Getting followers on a Facebook page is hard, but maintaining them is even harder! Once you start getting followers on your page, keep them engaged by consistently interacting with them.
Here are a few things you can do to interact with your followers:
- Reply to their comments
- Answer their questions
- Appreciate them for sharing suggestions.
- Hold live sessions to talk to them.
All of these simple actions will keep your audience hooked, and they will stay your dedicated followers. It will also make them feel valued, and they might recommend their friends and family to follow your page.
8. Run FB Ads
Facebook ads are an effective way of reaching your target audience and showing them your content. With enough marketing budget, you can start your ad campaign anytime and spread your boosted post around the world. You would be surprised to know that Facebook’s potential advertising reach is 2.11 billion people.
It’s one of the most popular Facebook marketing strategies used by businesses of all sizes. If you’re interested in exploring more Facebook marketing strategies, consider running ads as a good option. Visit Facebook business today to access the ads manager and start developing your advertisement campaign right away.
By running ads, you can effectively promote your business on the world’s largest social media platform.
9. Share Your Page Everywhere
Cross-promoting your page on different platforms is an excellent way of attracting potential customers to your page. Basically, when you share your page’s link on multiple platforms, it draws the target audience’s attention there.
Perhaps that’s why experts suggest sharing a business page on as many platforms as possible. Now, you should start with other social media platforms. Share your page’s link on Instagram, Twitter, Snapchat, etc., to enhance your brand awareness.
Old school methods like word-of-mouth marketing or flyers can also work for small businesses operating locally. The point is to spread awareness about your page as much as possible. So, choose whatever method you want to achieve this goal.
10. List Your Events
List all your upcoming sales, discount campaigns, etc., on your page so people can know about them in advance. You can also list your live sessions as events on the business page to let the audience know. Also, add the events on your page at least a month before they happen. It gives you enough time to promote them and increases the audience’s anticipation.
11. Gain Followers
To effectively promote your brand on Facebook, you need to grow your business page, which isn’t possible without enough followers. Your page needs a significant number of dedicated followers to establish its credibility and online presence. And don’t forget that followers are vital for increasing audience reach, page engagement, and other essential stats.
However, getting followers on a business page takes considerable time and effort, which can slow you down in the race. Therefore, it is best to use a simple approach and buy Facebook followers from Media Mister. We have been providing media services since 2012 and have delivered millions of Facebook followers till now.
All the Facebook followers we deliver are real people with active accounts, so they can interact with your page. Following are some key points that make Media Mister the best choice for purchasing Facebook followers:
- Real Facebook followers from different countries
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- Money-back guarantee
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Check out our website today and explore our full range of Facebook services that can uplift your business. Enhance your brand awareness and page growth with the help of Media Mister.
12. Utilize FB Stories
Did you know that about 50% of consumers discover new products through Facebook stories? If you utilize this feature wisely, you can attract many potential customers and boost your brand awareness. Design excellent and aesthetic stories that feature your products or services.
You can also paste the link inside the story so people can tap on it and reach your website. Remember that “FB stories” is a mobile-oriented feature, so all your pictures or videos should be vertical. Keep your content in a 1080 x 1920 dimension to fit properly in the stories section.
13. Set Up and Use FB Messenger
Set up and connect your messenger with the business page so you can stay in touch with your audience. This strategy allows you to deliver top-notch customer service by quickly answering all inquiries and guiding your customers.
But first, you’ll have to allow people to send you messages. You can do that by adding the “Send Message” button to your page. Here’s how you can do it:
Step 1: Click on the “Add” button under your page’s cover photo.
Step 2: Now, select “Contact” and click “Next.”
Step 3: From the options, select “Messenger” and click on “Finish” to complete the setup.
Now, you will start getting texts from potential customers on your messenger app. Reply to all the messages so the audience knows you are there to resolve all their doubts and queries.
14. Go Live
Live sessions are great for connecting with the audience and promoting your new products or services. Many businesses even hold live auctions on their business page through the Facebook live feature.
You should also go live from time to time to tell the audience about your business and attract potential customers. Post your live session beforehand and promote it to get more viewers on it.
15. Host Giveaways or Contests
Giveaways and contests are great for boosting the engagement of a page and drawing the target audience to it. You can use these two tactics in three simple steps:
Step 1: Announce the giveaway or contest.
Step 2: Set a goal and reward.
Step 3: Initiate the event
After the event’s launch, you will observe an instant increase in your page’s engagement, reach, likes, followers, etc. Once your goal is achieved, you can end the giveaway or contest by giving a prize to the winner.
Your page got a boost, and the winner got a prize, hence a win-win for both parties. So, hold these events frequently and offer exciting prizes, so more people join them next time.
We earnestly hope you liked today’s article and found all these tips helpful and straightforward. If there’s a point you don’t understand, or you have a question regarding the tips, let us know in the comments.
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