With over 400 million users globally, Snapchat is a highly engaging social media that allows users to share multimedia content in real-time. Lately, people have started using its massive audience for practical endeavors, and it has become a trend to use Snapchat for business.
Just think about it for a second! If you start using Snapchat as a marketing tool, you will be able to reach your gen-z target audience and take your business to a whole new level in terms of scale, growth, and profit margins. Another incredible thing about Snapchat for business is that there’s not much competition, even with a massive audience.
Only about 1% of marketers, brands, or small businesses use Snapchat to promote their products or services, which gives you a lot of room to grow. And so, in today’s post, we have compiled a list of tips that will help you utilize your Snapchat account tactically and boost your business by using this social media mobile app.
15 Tried Tips to Promote Business on Snapchat
As the heading says, these tips have already been tried by experts and proven to be effective in making a business grow through Snapchat. Read them attentively and apply them consistently for the best results.
1. Customizing Your Profile
The first step in building a name for your business on Snapchat is creating and customizing your profile. Currently, Snapchat doesn’t have a specific business accounts feature, so you’ll have to make a standard account and orient it for your business.
Even though Snapchat doesn’t have much room for customization, you can still customize your username and bitmoji. Set an appropriate username for the account that is somewhat close to your business’s registered name. After that, set up a bitmoji for the account.
You might say that the account is for a business, so why bother making a bitmoji. Well, bitmojis are like the face of a Snapchat account, so it’s best to create an avatar that can serve as your company’s mascot and reminds people of your brand every time they see it.
2. Post-Unique Stories
After setting up your account, it’s time to get the audience’s attention with unique stories. An interesting fact is that even though Snapchat is famous for making streaks with friends, most users prefer to get their social updates from the stories. It means that stories are an excellent form of hoarding the audience’s attention and getting on their radar.
But make sure that your stories are original and eye-catching, so people can’t help but contact you and inquire regarding your products or services. Remember to post often and focus on photography and design elements of your story to spark your audience’s curiosity.
3. Use Snapchat’s Features to Engage Audience
Snapchat is filled with tons of exciting features that you can utilize to engage the audience. You can take cool clicks with AR lenses to show how your products look in a room’s setting or challenge the audience in the super bowl game feature to get their attention.
With all the creative elements on Snapchat, options are unlimited, so play around with them and see how you can use them to get through to your target audience.
4. Post Relevant Content
Remember that your goal is to promote your business through the Snapchat account, so only post relevant content to your niche. For example, if you provide insulation services, make stories and snaps representing your service. Of course, it doesn’t mean that you can only upload a photo or video that endorses your business.
You can also upload content regarding discoveries in your field to increase your audience’s knowledge and impress them with the fact that you added value to their lives.
5. Create a Sponsored Lens and Geofilter
Create a sponsored lens and Geofilter for your business to establish its presence. Many famous brands like Coca-Cola, JP Morgan, etc., have their lens and geofilters that they utilize during their ads on Snapchat. So, it would help if you got these two branding elements to advertise your business on Snapchat like other big brands.
You can create a snap Lense for free by going to Snapchat’s official website and navigating to the “Filters and lenses” option under the Features list.
Once you get a Lense for your business, encourage your audience to use it by starting contests and competitions, so more people get to know about your business.
6. Interact with Your Followers
Snapchat is a highly dynamic people, where you can lose followers quickly – hold on to them tightly by staying in touch with them. Do whatever you think is essential to keep your followers engaged to keep getting engagement from them.
Start streaks with followers, reply to their inquiries, and comment on their stories if necessary. By interacting with your followers, you will get to keep them engaged and learn about their expectations of your business, which will allow you to improve your products or services.
7. Post-User-Generated Content
Once you establish some presence on Snapchat and start getting users to generate content, use it wisely. Use generated content is the most affluent type of content for businesses as it shows that your business is credible and clients love it.
The next time you see an eye-catching story with your brand’s lens or a snap regarding your product or service, take a screenshot and put it on your story to share it with the world. Posting user-generated content will make the creators happy and instill trust in the hearts of your potential clients, convincing them to check out your brand.
8. Promote Your Snapchat
The fastest way of building your presence on Snapchat is to cross-promote it on other platforms, and when it comes to promotion, you can go as modern or as retro as you like. You can start by posting your Snapchat QR code on Facebook, Instagram, Twitter, and all other social media channels that you have.
After that, you can take a more retro approach and send your account’s URL to your whole mailing list or add it to your mail’s footer. Utilize your personal or professional website for promotion and paste your account’s QR code in the ‘Contact us’ section. It’s best to use all these tactics simultaneously for maximum publicity and to make sure your account reaches many people.
9. Offer Discount and Promo Codes
You can offer discounts and promo codes to get your Snapchat audience’s attention and make them check out your business. For example, you can send promo codes to all your followers in their inbox and tell them that they are active only for a limited time.
They will most definitely take advantage of this opportunity and visit your official website to get a discount on your products or services.
10. Building Engaging Followers
The success of your Snapchat account depends on its engagement, and its engagement is directly proportional to the number of followers you have. So, basically, you need a significant number of followers on your Snapchat account to utilize it for promoting your business.
But as you might have noticed already, it’s pretty hard to attract the niche-specific audience on Snapchat and even harder to turn them into engaging followers. That’s why the best and most effective way of securing more Snapchat followers is to buy them from us, i-e, Media Mister.
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11. Promote Your Products or Services
Make stories and snaps about your product or services to highlight them. Make eye-catching posters about your current services and put them on your stories for the world to see. Doing this will inform your audience about what you’re offering and make them curious.
Also, make sure to start promoting your upcoming services or products beforehand on Snapchat – it will create hype for the launch and give the newly launched service the initial exposure necessary to make it successful.
12. Drive Traffic to Your Website
Focus on converting your Snapchat audience to website visitors, so you can get more potential customers and generate sales. But now, the question is how to redirect Snapchat traffic to a business website?
The best way to do this is by sending the link of your site to the followers – it’s direct, simple, and shows that you really want them to add value to their life by delivering them good products or services.
You can also create a Snap code of your website and put it on your story, so the audience can directly reach your website and see your products or services.
13. Create a Custom Snap Code
To get more visitors to your site from Snapchat, you need to make it easier for people to reach your website. Fortunately, Snapchat has an exact feature to solve this problem of yours. You can create a custom Snap code of your website that people can scan from their phones to land on your website.
It’s an excellent marketing strategy for converting followers to potential customers and boosting your revenue. Here’s how you can create a custom snap code:
Step 1: Open your “Snapchat Mobile Application” and tap on your “Avatar.” It’s located in the top left corner of the screen.
Step 2: Now, tap on the “Wheel Icon” located in the top right corner of the profile screen.
Step 3: Scroll down and select “Snapcodes,” and then tap on “Create a Snapcode.”
After creating the Snapcode, you can share it with people to get more visitors to your site and paste it on your stories to redirect the audience.
14. Use Snapchat Insights and Track your success
Snapchat insights are great for keeping an eye on your progress and important account stats. You can constantly check your number of new followers, average time spent by a viewer on stories and content interactions, etc., to judge if the audience is admiring your content or not.
Later on, you can utilize this information to adjust your content strategy and make the necessary changes to improve the stats shown in the insights.
15. Snapchat Ads
Snapchat ads are a specialized feature that allows you to promote your content using the platform’s built-in advertisement system. With just $5 a day, you can squeeze in your promotional videos between the stories section and get the attention of your audience.
You can increase or decrease the budget for your ads depending on how many people you want to reach and the engagement goal you have in mind. Still, ads are a great way of showcasing your products or services in front of the target audience.
Stay cautious while setting the audience and age group parameters in the ad campaign – a slight mistake can cause your promotional content to appear in front of the wrong audience, which would not bring any positive results.
Using Snapchat for business isn’t a choice anymore – it’s a step you must take to thrive in the business world that evolves a thousand times in 24 hours. Keep in mind that not many businesses are using Snapchat for promotion, so get the most out of it while you can.
We hope that you liked the tips from today’s article and you will master them to promote your business on Snapchat and get the most out of this platform.
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