By a clear mile, TikTok is one of the most popular social media platforms of all time. If you can get just one piece of content featured on TikTok’s For You Page, you’re golden. But how to get your TikTok on the FYP when competing with millions of other TikTok creators? TikTok users are always on the lookout for ways to boost engagement and gain more followers.
Essentially the platform’s front page, the TikTok FYP can be the ultimate promotional tool. Sadly, creating videos and leaving them to their own devices is not enough to hit the FYP. To get as many people watching your videos as possible, you need to step up your TikTok campaign.
What is TikTok For You Page?
The For You page is the first thing you see when you launch the TikTok app. It’s your personal news feed, created by the TikTok algorithm on the basis of your preferences. For the most part, it’s identical in nature and purpose to the Explore Page on Instagram. This is where you’re provided with a constant feed of posts, topics, and creators you may be interested in.
The FYP is different for each and every TikTok user, as the content featured is customized to suit their interests. TikTok’s FYP is considered the Holy Grail for publishers due to the high-level exposure it can provide. But as pretty much every TikTok user wants to hit the FYP, making it happen isn’t easy.
Importance of Getting on the TikTok For You Page
Getting one of your videos featured on the FYP confirms you’ve hit the nail on the head. It shows you’ve done everything needed to appeal to both the TikTok algorithm and your target audience.
At which point, you have a priceless blueprint for successful future content. But there are other benefits to being featured on the FYP that go beyond basic acclaim. Examples of which include:
1. More Followers for Your Profile
If somebody checks out your content on the FYP, they’ll almost certainly check out your profile page. Hence, getting featured on the FYP can be a great way to grow your TikTok followers fast. If they like what they see, they’ll almost certainly sign up.
2. Sponsorship and Sales
From paid sponsorships to more product sales for your business, high-profile FYP exposure can pay dividends. For anyone using TikTok for business or promotional purposes, nothing delivers quite like FYP inclusion.
3. Exposure for Your Videos
Of course, it’s also the single best way to increase video views in a big way. If your videos are typically stacking up, say 100 or so views, you could easily pull in tens of thousands with the help of the FYP—all without having to spend a penny on paid advertising.
How Does the TikTok For You Page Algorithm Work?
The key to getting featured on the FYP lies in catching the eye of TikTok’s algorithm. Or, more specifically, satisfying the algorithm’s various requirements. For the most part, there are three things the TikTok algorithm monitors when selecting content for its FYP:
1. User Interactions
This includes all indications of engagement and interaction, including shares, comments, likes, and so on. TikTok always shows preference to content that engages its users and motivates them to take action, as opposed to being viewed in a more passive capacity.
2. Video Information
The finer details can also make a big difference, including things like the captions you use, the sound/music behind your video, and your choice of hashtags. Quality and relevance also count for a lot when looking to appeal to the TikTok algorithm.
3. Device and Account Settings
More basic still, your likelihood of being featured on the For You Page will be heavily influenced by things like your location, language preferences, country settings, and device. All of which will have a major impact on who your content is directed at on the platform.
How to Get on the TikTok For You Page?
Starting with the bad news – there’s no secret formula for guaranteed inclusion on the FYP. You can’t force your way into these high-profile listings, but there’s plenty you can do to increase your chances of being included.
Remember that it is ultimately the quality and relevance of the content you publish that will determine the outcome. Other than this, these are the six things you need to do to give yourself a genuine shot at hitting the FYP:
1. Use Relevant Hashtags
Using trending hashtags is the obvious approach if looking to gain visibility and boost exposure. They can also play a role in helping you get your content on the FYP. But this is only true if the hashtags you use are 100% relevant to your content.
Using irrelevant content in the hope of appearing on the FYP will always prove counterproductive. Plus, generic hashtags like #foryou and #foryoupage rarely offer any real value.
2. Create Short and Engaging Videos
Shorter videos almost always perform better on TikTok. Be mindful of the fact that TikTok is the ultimate instant gratification platform aimed at younger audiences with limited attention spans. Irrespective of the topic, you have no more than a few seconds to grab their attention.
Not to mention very little time before their attention wanders, and they head elsewhere. Short and punchy videos that deliver the goods in a matter of seconds have more FYP potential than their longer counterparts.
3. Create High-Quality Videos
TikTok users generally prefer raw, authentic, and unedited clips. Anything overly airbrushed or edited beyond recognition is unlikely to go down well with your audience. But this doesn’t mean there’s room for low-quality content that’s difficult or downright unpleasant to watch.
Today’s discerning TikTok user expects quality videos shot using decent equipment by someone who knows what they’re doing. If it’s grainy, blurry, or accompanied by muffled sound, don’t share it online. A couple of lousy videos could be all it takes to wreck your reputation.
4. Add Trending Audio or Music to Your Videos
Trending sounds can be great for getting more eyes on your videos and boosting engagement. As an added bonus, adding relevant and popular music to your content can enhance its appeal in the eyes of the TikTok algorithm. All of which could see you with a better shot at hitting the FYP.
Though again, it’s important to prioritize relevance over-popularity. Irrespective of how popular a song or sound may be at the time, it’s not to be used if it’s of no relevance to your audience. Avoid the temptation to jump on every bandwagon that comes along – stick with those your audience will appreciate.
5. Write Engaging Captions
Writing captions for TikTok videos can be a surprisingly tricky business. They need to send an impactful and engaging message, but they also need to do it in an instant. They also need to give the viewer all the motivation they need to watch the clip in its entirety.
Two of the most effective captions of all time on TikTok have been watched ’til the end and wait for it. Both of which are fair game but a habit of being overused. There’s a degree of trial and error involved in creating killer captions, so don’t be afraid to experiment.
6. Engage With Other Users
Last up, we’ve already covered the importance of engagement for appealing to the TikTok algorithm. But as it’s the single most decisive factor after video quality and relevance, it’s worth repeating. Every effort you make to engage and interact with your target audience will boost your visibility on TikTok.
The more active and interactive you are, the higher the likelihood you’ll be included on the FYP. Remember that TikTok is an immensely social platform, so it’s up to you to be as social as you can at all times.
Figuring out how to get your TikTok on the FYP means focusing on what matters most to the platform’s algorithm. This is the automated content recommendation system that single-handedly determines which clips are showcased and which are ignored.
Again, there’s nothing you can do to force TikTok to include your content on the FYP. Nevertheless, there are countless options available for enhancing the FYP potential of your videos. It takes time, effort and patience to make things happen, but the rewards more than justify the input.