With its rapidly growing user base and ever-evolving trends, TikTok continues to dominate the social media landscape. This short-form video content platform captivates audiences worldwide. As we move into 2025, understanding the latest TikTok statistics is crucial for marketers, influencers, and content creators looking to stay ahead of the curve.
From user demographics to engagement rates, the platform offers valuable insights that can shape your marketing strategy and boost visibility. Whether you aim to increase brand awareness, grow your audience, or optimize your content, knowing these key TikTok stats will give you the edge to succeed in a competitive environment.
Let’s reveal the top TikTok statistics you need to know in 2025. By the end, you’ll know precisely why TikTok deserves a central spot in your online presence.
TikTok General Statistics
TikTok has quickly become one of the most influential social media platforms globally. Here are some key TikTok general statistics that showcase its growth and impact:
1. Currently, TikTok has over 1 billion active monthly users
TikTok has surpassed 1 billion active monthly users, making it one of the fastest-growing social media platforms globally. This massive user base highlights its unparalleled potential for creators and brands to reach a diverse and engaged audience.
2. TikTok is available in 154 countries worldwide
TikTok is available in 154 countries and 75 languages worldwide, making it a globally accessible platform for content creators and users.
3. Most Watched TikTok Video in 2024 (TikTok)
The most watched TikTok video in 2024 is the “M to the B” lip sync video by Bella Poarch, with 842.2 million views.
4. The most followed TikTok user is Khabane Lame, with 162.6 million followers (Backlinko)
The most followed TikTok user is Khabane Lame, with 162.6 million followers, and Charli D’Amelio, with 155.4 million followers. Khabane Lame’s relatable, wordless humor has captured a massive global audience, showcasing TikTok’s power to propel creators to unparalleled fame.
5. The most popular content category is entertainment on TikTok
The most popular content category is entertainment, with 535 billion hashtag views, followed by dance challenges, with 181 billion hashtag views.
6. TikTok’s Worth is $84 Billion as of Jan 2025
These stats highlight its massive influence as a leading social media platform, reflecting TikTok’s rapid growth, global user base, and dominance in the digital entertainment industry.
7. TikTok is the 7th most trusted app by brands
Brands have placed TikTok as the 7th most trusted app compared to competitors like Instagram, LinkedIn, and WhatsApp.
8. Over 19% of Internet Users are on TikTok in 2024
According to statistics, more than 19.26% of all internet users use TikTok in 2024, roughly 5.4 billion people.
9. Popularity of TikTok App Downloads Worldwide
TikTok has been downloaded over 825 million times on the App Store and Google Play Store across various regions and demographics.
10. TikTok has the highest Social Media engagement Rate, with 4% to 18% per post
The highest social media engagement rate per TikTok post is around 4% to 18%, higher than Instagram and Facebook.
TikTok User and Demographic Statistics
TikTok has rapidly expanded its global user base, becoming a dominant platform across various demographics. Here are some key TikTok user statistics:
11. TikTok currently has 1.58 billion daily active users
TikTok’s over 1 billion daily active users as of 2025 highlight its unparalleled engagement and appeal across diverse audiences. This massive user base underscores its dominance in shaping trends and driving digital interactions worldwide.
12. Most TikTok users are male (54.8%). And 45.2% are female
TikTok’s diverse demographic, with a slightly higher percentage of male users. Understanding this gender breakdown can help creators and marketers tailor their content to resonate with the majority audience while still appealing to the substantial female user base.
13. Most TikTok users around the world are between 18-24 years old
The most significant proportion of TikTok users are GEN Z users (18 to 24 years of age), which is 36.2%. This is followed by 33.9% who are aged 25 to 34 years.
14. Around 16.75% of all TikTok visits come from the US
Followed by these significant contributions, Brazil contributed 6.1% (151.4 million visits), Indonesia at 4.12% (102.2 million visits), Mexico at 3.75% (93 million visits), and the UK made up 2.98% (73.8 million visits).
15. Indonesia has the highest TikTok usage, with users spending 41 hours and 35 minutes monthly
As of July 2024, Indonesia has the most significant average monthly spent time, with almost 157.6 million users.
16. The majority of TikTok creators are between the ages of 18 to 24
Young adults aged 18-24 make up more than half (52.83%) of TikTok creators, highlighting the platform’s appeal to this age group. Meanwhile, users under 18 represent a smaller portion at 27.47%,
17. TikTok has more Gen Z users than Instagram
It highlights how TikTok is becoming the go-to space for Gen Z to discover and share content, making it an essential platform for marketers targeting this age group.
18. Nearly 1 in 10 Gen Zers said they were more likely to rely on TikTok than Google as a Search Engine.
Globally, the average time spent on TikTok is 53.8 minutes to 95 minutes daily, more than any other social network.
19. TikTok receives around 2.5 billion visits each month
This immense traffic underscores TikTok’s widespread appeal and its ability to engage users consistently across diverse demographics and regions, making it a prime platform for content creators and advertisers alike
20. Boomers are on TikTok
Baby Boomers represent a smaller segment of TikTok’s overall user base at approximately 8.7%.
TikTok Usage Statistics
TikTok continues to captivate users with its engaging content. Here are some key TikTok usage statistics that reflect its growing influence in the digital world:
21. On average, a user spends 58 minutes daily on TikTok
This demonstrating the platform’s ability to captivate and retain audience attention. This engagement level positions TikTok as a leader in influencing user behavior and content consumption trends.
22. TikTok users open the app 8 to 10 times daily, spending 5 to 10 minutes per session
TikTok users are highly engaged, frequently opening the app throughout the day. With sessions averaging 5 to 10 minutes, this consistent usage highlights TikTok’s ability to capture attention.
23. Approximately 34 million videos are posted daily on TikTok
With 34 million videos posted daily, TikTok remains one of the most active social media platforms. This massive content volume reflects the platform’s global popularity and creator-driven ecosystem.
24. TikTok ranks Fifth in the global social network usage
TikTok has rapidly climbed to become the fifth most-used social network worldwide. Its growing user base and viral content creation have solidified its place among the top platforms globally.
25. TikTok remains the most-liked app among U.S. teens
TikTok continues to dominate as the favorite app for U.S. teens, surpassing other social media platforms in popularity. Its engaging content and viral trends have made it a cultural hub for younger audiences, with 39% favoring it over Instagram and Snapchat.
26. TikTok is the third most downloaded app globally
TikTok’s global popularity is reflected as the third most downloaded app. This widespread appeal highlights the platform’s ability to capture users’ attention across different regions and demographics.
27. TikTok’s User Growth in 2025
TikTok reached 1.5 billion monthly active users in 2023, a 16% increase from the previous year and a 4.2% increase from 2024, and by 2025, this is expected to increase to 2.14 billion.
28. The average US child spends 1 hour and 53 minutes daily on the TikTok app
The average U.S. child spends nearly two hours daily on TikTok, showcasing the app’s strong influence on younger audiences. This high level of engagement reflects TikTok’s ability to captivate users with its short-form video content.
29. Approximately 26% of marketers are utilizing TikTok for marketing purposes
As TikTok’s influence grows, marketers leverage the platform to reach a wider audience. Its unique format and high engagement rates make it an essential tool for modern marketing strategies.
30. TikTok app Downloads Projections for 2025
In the first quarter of 2024, combined, TikTok was downloaded 137 million times on iOS and Android. According to projections, user downloads in 2025 are expected to reach around 230 billion globally across the Apple App Store and Play Store.
TikTok Engagement Statistics
TikTok has very engaging content that continues to captivate users worldwide. Here are some key TikTok engagement statistics from 2024:
31. The average engagement rate is 2.65% on TikTok
TikTok boasts an average engagement rate of 2.65%, demonstrating its ability to foster active interaction between users and content. This higher engagement than many other platforms highlights the app’s effectiveness in capturing audience attention.
32. Most Popular Trends on TikTok 2024 (TikTok)
Memes, ASMR, dance challenges, and lip-syncing battles were the most popular trends on TikTok this year.
33. Best Performing Content on TikTok 2024 (The Social Shephard)
Entertainment is the best-performing content on TikTok, which includes dancing, parody videos, challenges, skits, trendy filters, commentary on pop culture, etc.
34. Most Liked TikTok Video in 2024
Bella Poarch lip-syncing “Soph Aspin Send” is the most-liked TikTok video in 2024, with 67.5 million likes.
35. TikTok Engagement Rate grows as the follower count grows
Profiles with over 100K followers see TikTok engagement rates climb to around 5.35%. This highlights the platform’s effectiveness for influencers with substantial followings, as they garner significant interactions compared to smaller profiles.
36. The Education Sector has the highest engagement rate on TikTok
The education sector leads with a 4.90% engagement rate on TikTok, outperforming other industries.
37. 5% of the people who watch a Tiktok video also press the “like” button
This means that out of every 100 viewers, only five engage by liking the video, emphasizing the importance of creating compelling content to boost likes and engagement.
38. Most Shared Video on TikTok in 2024 (Buzzoid)
Charli D’Amelio’s “Ahi Challenge” has garnered over 410.1 million shares, highlighting her massive influence.
39. The Most Viewed Video on TikTok in 2024
Zach King’s “Magic Ride” has the most views on TikTok, garnering over 2.3 billion views. [Source: CapitalFM]
TikTok Business Statistics
TikTok has become a powerful platform for brands to reach consumers. Below are essential TikTok business statistics showcasing its influence in marketing.
40. There are more than 5 million business accounts on TikTok
This statistic highlights TikTok’s growing popularity as a marketing platform, enabling businesses of all sizes to connect with diverse audiences through engaging and creative content.
41. 40% of users search for products directly on the TikTok App.
This demonstrates TikTok’s influence as a shopping platform, with nearly half its users turning to the app as a trusted source for discovering and exploring products, making it a valuable tool for businesses to drive sales.
42. Consumer Spending on TikTok Exceeds $2.5 Billion
In Q2 2024, consumers spent over $1.3 billion on in-app purchases on the TikTok app, marking the fifth consecutive quarter above $1 billion.
43. Approximately 55% of TikTok users have made purchases from the Platform
It underscores TikTok’s role in influencing purchasing decisions, with over half its user base engaging in shopping activities. It is a powerful platform for driving sales and conversions for businesses.
44. 58% of users using TikTok Shop Feature
Among them, approximately 26% of people make purchases. It highlights the effectiveness of TikTok Shop in engaging users, with a significant portion actively exploring the feature and over a quarter converting their interest into actual purchases.
45. Approximately 49% of Gen Z users make purchases on TikTok
This reflects TikTok’s strong influence on Gen Z’s shopping habits, showcasing its effectiveness as a platform for brands to reach and convert this tech-savvy, trend-driven demographic into loyal customers.
46. Small and medium-sized businesses on TikTok generate more than $14.7 billion
TikTok’s immense potential for Small and Medium Size Businesses (SMBs) showcases its ability to drive substantial revenue and serve as a powerful platform for scaling and reaching a targeted audience through creative and engaging marketing strategies.
47. TikTok Boosts Sales for Businesses
97% of global businesses with over 10,000 followers report increased sales after promoting their products on TikTok.
48. Beauty and personal care items are the most popular category on TikTok Shop.
TikTok appeals to beauty enthusiasts, making it an ideal marketplace for brands in this category to showcase products and tap into TikTok’s trend-driven and highly engaged audience.
49. 81.3% of TikTok Shop purchases are made by repeat customers
The high customer retention rate of TikTok Shop indicates intense customer satisfaction and trust, making it a reliable platform for fostering long-term brand loyalty.
TikTok Ads and Marketing Statistics
TikTok has become a significant platform for businesses due to its advertising opportunities. These latest TikTok ads and marketing statistics highlight its effectiveness. Here’s how brands can leverage TikTok to drive sales and boost brand recognition.
50. 26% of Marketers are using TikTok
Marketers started to adopt TikTok for promotional campaigns, reflecting its growing importance in digital marketing.
51. Talking TikTok ads convert 33% better
TikTok’s conversational and relatable ad format resonates with audiences and drives significantly higher conversion rates than traditional advertising styles.
52. TikTok Ads with Vertical video frames get 25% better watch-through-rate (EmbedSocial)
Vertical video formats on TikTok align with the platform’s native style and capture users’ attention more effectively, leading to higher engagement and completion rates.
53. TikTok Users are more understanding and open to ads than general Internet Users
TikTok users are more receptive to advertisements than general internet users, as 38% are okay with seeing ads.
54. 1 in 4 make purchases after seeing a beauty-related TikTok video
This states that TikTok has a powerful influence on consumer behavior, especially in the beauty industry, where engaging content leads to 25% of viewers making immediate purchases.
55. 78% of Small Businesses confess TikTok Ads Drive Profits [Business Wire]
Most small businesses report that TikTok advertising leads to profitability within six months.
56. Marketers Report That TikTok Has the Highest ROI
Nearly 26% of marketers believe TikTok offers the best return on investment compared to other social media platforms.
57. 37% of Viewers say the presence of text is the primary identifier of TikTok’s first creative
Over one-third of viewers recognize TikTok’s unique creative style primarily through video text.
58. 60% of TikTok Users want Ads and Information on TikTok to be Transparent (TikTok)
Most TikTok users value transparency in ads and information, which shows the need for transparent and honest content.
59. 72% of people say the brand remains memorable three weeks after seeing an ad on TikTok.
TikTok’s ability to create lasting impressions through its ads showcases the platform’s effectiveness in building strong brand recall and long-term engagement with its audience.
TikTok Influencer Statistics
TikTok influencer stats offer valuable insights that can help brands and creators optimize strategies to succeed on this platform. Here are the key statistics you should use when it comes to influencer marketing on Instagram:
60. Top Influencer on TikTok (Sprout Social)
Khaby Lame leads TikTok with 162.5 million followers and known as the biggest TikTok influncer, surpassing Charli D’Amelio’s 155.7 million.
61. The Average Cost of Influencer Content on TikTok is $460 $520
TikTok influencer content costs between $460 and $520, depending on TikTok reach and engagement.
62. 67% of TikTok’s Female Shoppers Rely on Influencer Recommendations
TikTok’s algorithm and social nature make it an ideal platform for influencers to engage with audiences, driving purchasing decisions. As social commerce grows, this number is expected to increase as more brands and influencers leverage TikTok to promote products
63. Criteria for Selecting TikTok Influencers
67.3% of brands prioritize follower count, and 13.6% consider engagement rates when selecting TikTok influencers.
64. 70% of U.S. consumers follow influencers on TikTok
This indicates the platform’s strong influence on purchasing decisions and brand awareness. This shows that TikTok users are highly engaged with influencer content, making it a powerful marketing and consumer outreach tool.
65. TikTok Influencer Marketing Outperforms Ads
Research shows influencer marketing delivers 11 times higher ROI than traditional banner advertisements.
66. 79% of Millennials Follow Brands Alongside Creators
This statistic highlights TikTok’s unique ability to blend entertainment with commerce, making it a vital space for brands to build lasting relationships with Millennial audiences
67. TikTok Creator Ads Boost Brand Favorability
Ads featuring TikTok creators increased brand favorability by 26%71% of TikTok creators and influencers among social and video platform users.
68. TikTok Sparks Creativity Through Collaboration
71% of TikTok creators and influencers believe the platform helps them express creativity by collaborating with other creators in their niche.
69. Influencer Follower Distribution on TikTok
Most influencers have fewer than 10,000 followers; 23% have 10-50K, 9% have 50-500K, and 1% exceed 500K followers.
70. Nano-influencers have the highest engagement rates among TikTok influencers, reaching nearly 12%.
It emphasizes the value of nano-influencers on TikTok, as their smaller, niche audiences often lead to more authentic interactions and higher engagement, making them a powerful choice for targeted marketing campaigns.
TikTok Content Statistics
TikTok is a dynamic platform with rapidly evolving trends and content formats. Below are key TikTok content statistics, showing what types of content perform best and how brands engage with users.
71. 55.7% of user-generated content (UGC) performing well on TikTok
It highlights the platform’s focus on authentic, user-driven content that resonates with viewers, making UGC a significant contributor to TikTok’s success. Brands and creators benefit from this, as content from everyday users tends to garner higher engagement.
72. TikTok’s most used content feature is live videos and duets.
Live videos (33.5%) and duets (29.2%) are the most used features on TikTok; they foster community-building and boost content visibility.
73. 56% of brands post new content on TikTok daily
Frequent posting allows brands to stay relevant and engage with their audience, making TikTok an essential tool for ongoing marketing efforts.
74. Pranks hold the third most popular category on TikTok, with 79 million hashtag views
The popularity of prank content on TikTok emphasizes its broad appeal and potential for creators and brands to engage audiences through humor and entertainment.
75. Top Viral TikTok Trends in 2024 (New York Post)
In 2024, TikTok’s top viral trends included phrases like “very demure, ” mindful,” Emma Roberts meme, ” and popular animal content.
76. 75% of TikTok users find new artists through TikTok clips
TikTok users are likelier to discover and share new music than users of other social platforms. It is a robust discovery platform for music artists, enabling them to reach vast audiences and build recognition through engaging and viral content.
77. The most popular Hashtags in 2024 is #fyp (6.1B posts)
And in case you’re curious, the top five most-used hashtags on TikTok are rounded out with #trending (4.8B), #viral (4.2B), #tiktokchallenge (3.9B), #TikTokMadeMeBuyIt (3.6B), and #ForYou (3.3B).
78. 55% of users actively upload their content
More than 50% of TikTok users view others’ videos, while the other half contribute by creating and sharing content, fostering a vibrant and participatory community that drives platform growth and creativity.
79. Nearly 49% of TikTok users enjoy stitches and duets
TikTok’s interactive features, such as stitches and duets, encourage collaboration and creativity, fostering a deeper connection between creators and their audiences.
80. 25% of users generate 98% of all public videos on TikTok.
Highly active content creator based on TikTok, where a small portion of users contribute most of the platform’s content, driving engagement and trends.
Conclusion
TikTok marketing continues to dominate the internet with its content and widespread influence on consumer behavior. From user-generated content to viral trends and interactive features, TikTok’s unique algorithms and format offer immense opportunities for creators and brands.
As the platform grows, it’s clear that TikTok will remain a vital tool for digital marketing and content creation. So, go through the above-mentioned stats and see where you can grow your TikTok account like never before!
