TikTok is a short video streaming platform that perhaps needs no introduction, thanks to its widespread popularity among teenagers and adults alike. Now, lately, TikTok users have been asking why are my TikTok views going down as they struggle to maintain their views.
What is the reason behind this issue? Well, you might be surprised to know that the cause which led to this struggle is the popularity of TikTok itself. As TikTok provided a platform for novice artists to showcase and polish their skills, its popularity soared high in the sky.
Now it has over 1 billion users across the globe, making videos and trying to get views on them. You know what this means, right? It means a cutthroat competition for attention; a single mistake and some other creator will take away your audience, which will decrease your views of your future videos.
But of course, competition is not the only reason behind this issue; there are other reasons too. So, let’s take a look at those reasons and find out how you can fix them to get your views right back up.
Reason For Why My TikTok Stop Getting Views
Following are the reasons experts pointed out as the leading cause of view drops on a TikTok account. Go through them carefully and figure out which of these mistakes you are making.
1. New Updated Algorithm
The first and most basic reason behind a sudden drop in views can be an update in the TikTok algorithm. Developers at TikTok constantly modify and update the algorithm so it can easily handle a billion users and the videos being uploaded on it continuously.
Now, sometimes an algorithm update changes the whole definition of trending and viral on the platform, thus leading to a drop in views. The good thing about this reason is that it’s not your fault, and you alone don’t suffer from it, so take a breath.
2. Not the Following Trend
TikTok is all about creating and following trends, but sometimes people get de-tracked and stop caring about them. Their ignorance towards trends decreases their view count as dedicated viewers start drifting away to look for better content.
Look through your videos and see if you’ve got outdated ones that aren’t relevant anymore. Remove them and start following trends to break this curse from your TikTok account.
3. Shadow Ban
If your videos have suddenly stopped getting views, then maybe you’ve got a shadow ban from TikTok. It’s a ban that comes into effect if you violate TikTok’s community guidelines. Getting a shadow banned is a serious issue as there is nothing that you can do about it.
In most cases, a shadow ban is lifted within 14 days, but its duration can increase depending on the nature of the violated guideline.
4. Due to High Competition
Out of 1 billion users on TikTok, let’s say if only 50 million are creating videos, then still you have a pretty tough competition. Millions of videos are uploaded on this platform daily, and it’s hard to always hit the mark and get the audience’s attention.
It won’t be wrong to say that TikTok’s popularity is also a big reason behind the decrease in your video views. But obviously, it’s a problem you can overcome by staying one step ahead of the competition and making better content.
5. Copied or Poor Content Quality
The nature and quality of content matter a lot on TikTok, and not following this rule can seriously affect your views. If you are plagiarizing content or not focusing on producing high-quality videos, the viewers won’t like it and will leave you for some better creator.
6. Change in TikTok Terms and Policies
A slight change in TikTok terms and policies can also lead to a decrease in your number of views. When terms and policies change, lots of different things change with it, for example, the criteria for shadow ban in the community guidelines.
Your videos that were doing fine might fall into the new criteria and receive a shadowban or get declared controversial due to changes in the policy.
7. Video Stuck in a Review
Sometimes your videos get stuck in a review, and it takes time for the TikTok algorithm to check whether they are worthy of being displayed on the platform or not. It can happen because of the following reasons:
Posting Multiple Videos
When you post multiple videos at a time, then the TikTok algorithm takes time to process them, and after that, they are published. The duration increases or decreases depending on the number of videos you upload, so be patient.
Post Sensitive Content
Your video can get held back for review if it contains controversial or sensitive content. That’s why you must always avoid making such content to avoid any problems regarding algorithm or the TikTok community.
Post at Wrong Time
Posting a video at the wrong time decreases your number of views and for a very obvious reason. Let’s say you post a video at 3 am when most of your audience is sleeping. Now, it won’t get any attention and will get lost in the massive sea of videos. Figuring out the right timing to post is important to hit the maximum audience and get views from them.
8. Posted Short Content
TikTok is indeed a short video platform, but if your videos are too short, it will also decrease your views. A video that is too short won’t be able to get the audience’s attention and will thus lose its views to another interesting average-length video. Create shorter videos; it’s good, but don’t cut them too short otherwise, there will be consequences that you won’t like.
9. Bad Impression in Your Profile
Posting controversial content and talking about sensitive issues can hurt people’s feelings, and you’ll start losing followers. You lose followers, you lose views, and your reputation as a creator gets tarnished. Try to avoid criticizing anyone or getting into controversies, so your view count remains stable, and you don’t get in the limelight for the wrong reasons.
10. New User on TikTok
Your view count will continuously fluctuate if you’re a new user on TikTok. Why? Well, because it takes time for new users to build their audience and get consistent views. So, if you are new on TikTok, don’t worry about view count and focus on building an audience to get stable views.
11. Poor Content Idea
TikTok community likes creative videos with unique ideas behind them. If one of your videos is not getting any views, then maybe it is because its concept is not good or outdated. Remove such videos from your profile and come up with excellent content ideas for your next videos.
Solution to Fix Sudden Drop in TikTok Views
Now that we’ve seen the reasons which cause the drop in TikTok views, it’s time we take a look at the solutions you can use to overcome this drop and stabilize your views.
1. Choose Trending Content
To get more views on your videos consistently, you need to make sure that you’re following trends. As mentioned earlier, Trends matter a lot on TikTok, and you need to remember this while creating a new video for your account.
Trends change over time, so always stay on your toes and keep an eye out for the latest ones to get your audience’s attention and more views from them.
2. Share Your Videos
Sharing your videos with friends, family members, and colleagues is an excellent way of getting views. It’s best to use social media platforms for this job as they make it easier to spread the message. You can share your videos on Facebook, Instagram, and Snapchat to gain attention.
The people who will watch your video on one of these social platforms might also visit your TikTok account to see more videos, which will increase your views.
3. Engage with Followers
Always stay in touch with your followers and give them attention. They need to feel connected with you in order to come back for more of your videos. You can reply to their comments and comment on their videos to engage with them.
This engagement will not let your fans deviate, and they will remain with you, which will ensure a stable view count for your TikTok videos.
4. Choose a Niche
Instead of making random videos and trying to get views on them, it’s better to choose a niche. It will help you stay focused and attract a specific audience relevant to your niche. Also, make sure to pick a niche you think is your strong suit.
For example, if you’re good at lip-synching, then make those videos, and if you’re good at making funny videos, then make that. The better you are at a niche, the better your content will be, and thus you’ll get more views on it.
5. Team with Other TikTokers
Expand your community and interact with fellow TikTok creators to learn from them and discuss prospects of collaboration. Teaming with TikTokers will also help you in promoting your content in the future.
You can always ask your fellows to share your content on their social media pages, which will bring more views for you. So, consider socializing on TikTok and making new friends.
6. Post Quality Content which Audience Like
Make sure that the content you upload on your TikTok account is of the finest quality. From concept to shooting, editing to mixing, everything should be perfect, so the audience can’t help but like it.
Millions of videos are uploaded on TikTok every day, and if you want your video to stay in the race and get views, ensure that it is high quality, or you will lose views to a competitor.
7. Duet Videos
Duet videos get a lot of attention on TikTok and are loved by viewers. That’s why you should contact your fellow creators and upload a duet video every once in a while to give your audience something unique and fresh.
It will also increase your reach, as you’ll be exposed to the fans of the other artist. Their interest will be spiked, and they might check out your videos, which will increase your views and chances of getting more followers.
8. Use Trending and Relevant Hashtags
Never forget to add relevant and trending hashtags in your videos so they can be easily found by your fans. Adding the right hashtags also helps the TikTok algorithm suggest your videos to people depending on their interests.
Before you upload any video on TikTok, make sure to do a bit of research and then add the best hashtags to get maximum views on that video.
9. Use the For You Page
For You Page is like the home screen of TikTok, where people see the videos recommended for them. As a creator, you can use this feature to your advantage and make your videos appear in front of maximum people to get views.
To do that, you need to add hashtags in your videos that most people on TikTok are interested in. This will increase your video’s chances of appearing on the “For you page” of most viewers.
10. Think Creative
Always think out of the box and come up with creative ideas for your videos. Your idea should be unique and interesting for the audience to watch it and get mesmerized. Once you get recognized as a creative video maker on TikTok, you’ll automatically start getting more views.
11. Don’t Over Customize Your Content
Some people add too many filters and transitions in their video, which makes it look weird. Avoid making this mistake at all costs, as over customization can be a mood killer and make the audience drift away. Keep videos simple and straightforward to get views on them.
How Long Does it Take For a TikTok to Get Views?
The answer to this question lies in the quality and creativity of your content. If your content is highly creative and well made, it won’t take much time for the TikTok algorithm to recognize its goodness, and it will start promoting your video on its own.
Also, you keep your TikTok profile updated and fresh for a good first impression on visitors. A good profile is quite an important key to success on TikTok, so don’t ignore it if you want more followers and views from your audience.
An attractive profile and extraordinary content are all you need to start getting views, so get on it as soon as you can to become a hit on TikTok.
Can You Buy TikTok Views? Is it a Good Idea?
Yes! You can buy TikTok views, and it can help you overcome the sudden view drop disaster. When you purchase views, you ensure that your views don’t fall beyond a limit and maintain a stable level. Even if you’re not facing an imminent threat like view drop and just want to increase your fan following, then you can buy views for that purpose as well.
With the increase in your views, the audience’s interest in your profile will also increase, and you will start getting more followers. So, you can say that it is a good idea to buy TikTok views, but make sure that you buy them from an authentic service provider, or things can get wrong.
Do thorough research about the company you plan to buy the views from to avoid any problems in the future. Once you find such an agency, feel free to buy as many TikTok views as you want to boost your account to new heights of fame!
We hope that you learned the mistakes you are making and the solution you can employ to fix them. Have any questions? Ask them in the comments section or contact us on our social media channels, and we’ll try our best to give you an appropriate answer. Keep following us for more interesting and informative blog posts.