TikTok came out of nowhere to become the social media platform of the moment. With hundreds of millions of users from all over the world, it also has infinite commercial value. Build a following on TikTok, monetize your channel and the rest takes care of itself. But if still struggling with the question “why does my TikTok have 0 views”, something clearly isn’t right.
Getting zero views on TikTok can be downright devastating. Creating video content you’re genuinely proud of only for nobody to actually watch your videos can be highly demotivating. Inappropriate content, videos that community guidelines, original content that’s nothing of the sort – all common reasons for getting 0 views. But in all instances, there’s a reason why TikTok users are not viewing your content.
Your job is to find out what that reason is and do something about it. Thankfully, figuring out why your TikTok account is underperforming can be surprisingly simple.
Why You Have 0 Views on Your TikTok Videos?
The truth is, struggling with the whole “Why do I have zero TikTok views” issue is far from uncommon. If your TikTok videos are getting no views, you’re not in the minority. It’s actually a fairly common issue on this popular social media site, which can be turned around by taking the right action.
In a nutshell, not getting any views for your videos is usually down to one of two things. One of which is the TikTok algorithm, the other is the quality of your content. In both instances, it should be fairly simple to find out what’s wrong and turn things around. For anyone still asking, “why does my TikTok have 0 views”, chances are it’s down to one of the following:
First up, most content on TikTok is fairly generic in nature. At least, in the sense that people ‘borrow’ ideas from other publishers all the time for their own benefit. But if you resort to uploading videos you do not rightfully own, you could be headed for trouble.
The TikTok algorithm can pick up on signs of copyright infringement and take action accordingly. If one of your videos has 0 views, watch it yourself and see if the count increases. If not, it’s most likely being blocked for copyright reasons. This should be indicated in your ‘Messages’ section, with the warning “This video is under review and cannot be shared right now.” If in doubt, you can always reach out to TikTok directly for confirmation.
If you are simply a new user on TikTok, it could be that nobody knows you exist yet. This is perfectly normal, as it takes time to build a following and get your content noticed. As a new user, the best thing you can do is work hard to promote your content and deliver the best possible first impression.
In addition, TikTok itself often takes a while to process and verify new accounts. It could simply be that the verification process has not yet been completed, so your videos are not visible. This is to prevent fraudulent accounts from being used on the platform, going against community guidelines. Again, you can always contact TikTok directly if in doubt.
Anything considered inappropriate or offensive by TikTok will be immediately and permanently blocked. In addition, such content could see you facing the prospect of being suspended or banned. If there’s a chance any of your videos could have been blocked on the grounds of inappropriate content, the best thing you can do is delete them immediately.
It’s worth remembering that TikTok is a Chinese company that takes a strong stance against inappropriate content. The platform’s algorithm is engineered to detect offensive content and block it automatically. After which, the rest of your content may be reviewed, and action could be taken against you. Stick with content you know is acceptable, avoiding anything that could be considered too controversial.
Completion Rate of Your Video
On TikTok, the ‘completion rate’ is used in reference to how many people watch your videos to completion. If 1,000 people watch one of your videos, but only 100 watch them to the end, this is a completion rate of 10%. The lower the completion rate, the more it suggests people do not really enjoy the videos you publish.
At least, not enough to stick around to the end. This is also something that can affect the number of views you accumulate on TikTok. The only thing you can do about a poor completion rate is to boost the quality of your content. Not to mention, experiment with shorter videos people are more likely to watch in full. The first few seconds of a TikTok video of the most important, but you still need to hang on to their attention right the way through.
Having More than 1 Account
TikTok specifically states that nobody should open more than one account for their own personal use. Nevertheless, it’s not uncommon for countless publishers to open a long list of accounts under different names. Where TikTok determines its community guidelines have been breached, videos and accounts may be blocked.
It’s also worth remembering that having multiple accounts can cause major problems where penalties are handed out. If you have a bunch of accounts and one of them is penalized, the same penalty could be extended to the rest of your accounts. Or, to put it another way, TikTok may suspend or close all of your accounts – not just the account that broke the rules.
First Five Videos
The importance of getting off to a strong start on TikTok cannot be overstated. Many publishers don’t realize the extent to which TikTok scrutinizes those essential first five videos. Basically, the first five videos you publish are used to measure your quality, credibility, and value.
If the first five videos you published perform fantastically, you’re golden. You’ll catch the eye of the platform’s algorithm, and your future videos will perform better. But if the first five videos you publish are awful, your subsequent videos are likely to be overlooked. If in doubt, delete your first five videos entirely and replace them with quality content.
Use of a Substandard VPN
Last up, another common reason for 0 views is using a low-quality VPN. Using VPNs is common among content creators, digital marketers, and influencers worldwide. A good VPN can be a fantastic tool for boosting privacy and enhancing online security.
Unfortunately, a low-quality VPN could also see you blocked entirely from platforms like TikTok. Low-end VPNs can actually represent a security risk in their own right. They’re also often used by fraudsters to hide their locations and cover their tracks. If you plan on using a VPN with TikTok, ensure you use a high-quality paid VPN from a reputable provider.
How to Get More Views on Your TikTok Videos?
Assuming you haven’t broken any of the rules or been penalized, it’s most likely a quality or visibility issue. Having 0 views for your TikTok videos means they’re not appealing to your target audience, or they’re not being found in the first place.
In both instances, steps can be taken to turn things around. One option is to buy TikTok views to kickstart the process, but you still need to focus heavily on organic views. Here are the three of the most effective options available for getting more organic views for your TikTok videos:
Hashtags are basically the topic descriptors used to categorize your videos. This is what helps TikTok users navigate the hundreds of millions of clips uploaded each day to find something they like. The strategic use of hashtags can ensure your videos appear more prominently in suggested feeds. However, you should only ever use hashtags that are 100% relevant to your videos. See which hashtags are being used by similar publishers and take inspiration accordingly.
Make High-Quality Videos
Of course, getting ahead on TikTok is primarily about creating quality content. All the promotional tactics in the world cannot make up for substandard videos. Quality content on TikTok means content that’s original, relevant to your audience, and of genuine value. It also means a video that is flawless in terms of production quality and editing. If anything about your videos comes across as amateurish, you won’t get far on TikTok.
Collaborate with Other Users and Influencers
Never forget that there are millions of other publishers on TikTok with the same goals as you. Not to mention countless content creators who would jump at the chance to join forces for mutual benefit. From small-time publishers to high-profile influencers, any collaborations you can get involved in only stand to work in your favor.
Don’t wait for them to come to you – pitch ideas to fellow publishers on a regular basis and see who bites. If you’d like to learn more about getting more views, check out our guide on how to get more views on your Tiktok videos.
Looking at a view-count of 0 on TikTok is never a pleasing prospect. It can lead to a lack of motivation and a feeling of failure. But what’s important to remember is that in all instances, there is most likely a simple explanation as to what has gone wrong.
As outlined above, most issues regarding 0 video views can be attributed to just a handful of common problems. Once you’ve determined the cause of the issue, you can set about turning things around. Getting rich and famous on TikTok is not something that happens overnight but can certainly happen with perseverance. It takes time and effort to get ahead, but the rewards more than justify the input required.