TikTok is hands down the most popular video entertainment platform out there, and it is 1 billion monthly active users are a testament to that fact. But despite TikTok’s gigantic user base, people find themselves asking, why is my TikTok not getting any views?
Well, first of all, you don’t have to blame yourself completely for your videos not getting views because there’s a mad competition for attention going on TikTok right now. In 2017, when TikTok finally started getting famous, viewers and creators poured in from every direction.
Now, TikTok is active in more than 150 countries and has 1 billion users, all in just a couple of years. Millions of videos are uploaded on the platform every day, and obviously, not all of them get the same number of views and engagement, thus a fragment of answer for your question.
So yes! TikTok’s popularity did make it difficult for creators to get views. But it doesn’t mean that you can throw all the blame on the platform. There are many common mistakes creators make without knowing, which affect their video views dismally.
That’s why in today’s article, we’re going to talk about those mistakes that destroy your chances of getting views and how you can fix them to get your view count back up.
Why am I Not Getting Views on TikTok?
Here are a couple of possible reasons why your videos might not be getting many views. Go through them attentively and identify your fumbles among them.
Not Making Videos with Completion Rate
Completion rate is the metric that defines how many people watched your video till the end and how many skipped it in the first couple of seconds. In order to get more views, your video needs to have a positive completion rate, or it will be disregarded by the TikTok algorithm.
When someone uploads a TikTok video, the algorithm identifies its category and recommends it to about 100 interested viewers for the test. After a while, the algorithm analyses the stats for the video and checks its likes, views, engagement, and, most importantly, completion rate.
If 60% of those first 100 viewers watched your video till the end, the algorithm would recognize your video as worthy of being promoted and start recommending it to more users. But if it feels to meet the criterion – well, it would just get lost among other millions of videos. Here are some tips you can use to make videos that always get a positive completion rate.
Post Engaging Videos
No one would watch a boring video for more than 2 seconds, right? That’s why you need to take your audience’s breath away with the opening of your videos. The first 3 seconds of your video should be so breathtaking that a viewer can’t dare to skip it.
To make such engaging videos, you will have to come up with original ideas and ensure that your content is of absolute high quality. Once your videos become engaging enough, you won’t ever have to worry about stabilizing your completion rate or getting enough views.
Make Short Videos Under 15 Seconds
The logic behind this tip is simple. A shorter video will achieve its completion rate quicker than a longer video. That’s why experts recommend making videos of duration less than 15 seconds, so viewers can finish them quickly, which will keep your completion rate positive.
Research Other Viral Videos and Implement
Take a look around and watch videos that are doing well on TikTok. Learn from them and once you figure out what makes them so engaging and interesting, implement that in your videos to keep up with the trends and give viewers something that they can watch till the end.
Not Making Videos That Mean Something
Making random videos with no idea or concept behind them is one of the most common mistakes that TikTok creators make these days. People have completely forgotten that TikTok is a place where artists showcase their talent freely. Instead, it has become a platform where anyone can barge in and start posting random stuff which doesn’t make sense.
Go through your videos, and you might find some inappropriate content straight up violating TikTok’s community guidelines. If you have such videos on your account, delete them and remember to make meaningful content that adds value to your viewers’ lives.
Not Posting Videos on a Right Time
Uploading videos at the wrong time is also a major reason why most people don’t get many views on their videos. Imagine uploading a video in the busiest hours of the day. What would you think would happen? Yes! Your video would get ignored and hence 0 views for you.
That’s why you need to figure out the most appropriate uploading time when most of your target audience is active and free to enjoy your videos. Now, here’s a thing about right uploading time, it differs from audience to audience, so you need to figure out your ideal hours.
By the way, observations have revealed that the golden uploading hours are 10 am or 10 pm on Tuesdays and Thursdays. At 10 am, most people take a lunch break, which gives them time to watch your video. On the other hand, at 10 pm, most people check their phone when they are in bed and watch videos to relax their minds.
Also, remember that weekend nights are the worst time to upload videos as most people are busy hanging out with friends or have some other engagements. Once you synchronize your uploading time with your audience’s availability, you’ll number of views will improve tremendously.
Understand the Views and Likes Ratio of TikTok
You need to understand the views and likes ratio of TikTok if you want to get more views on your videos. The TikTok algorithm promotes a video when it has a 60% completion rate and gets at least one like for every ten views.
If your video doesn’t meet these criteria, then you’ll have a hard time getting any views at all. Improve your videos and make them more engaging if you want to improve your views to likes ratio and get your videos promoted by the algorithm to secure video views.
You’re Not Using Analytics
Not using analytics is a big mistake because, without it, you won’t be able to adjust your content according to the audience’s demand. Analytics tells you which of your videos are doing well and which are being ignored by the audience. Using that information, you can adjust your strategy and make more content your target audience wants to watch.
If you don’t orient your content according to demand, your audience will eventually lose interest and stop watching your videos. Therefore, be smart and utilize the data from analytics to learn from your mistakes and work on your strengths to create better content and get more views.
You’re Not Following the Algorithm
No matter how good and innovative your content is, if it’s not TikTok algorithm optimized, then you can goodbye to your potential views. Most people don’t even know the importance of following the TikTok algorithm’s rules and keep violating them without even knowing. If you are:
- Creating controversial or sensitive content
- Going against community guidelines
- Uploading videos without proper hashtags
Then you are going against the TikTok algorithm, which means that your view count is doomed. If you want more views on your videos, you need to stop breaking the rules and do everything to get on the radar of the algorithm.
It might take you some time, but once you get it right, your videos will start reaching more audiences, which will drive more views, likes, shares, and engagement.
How to Get More Views on TikTok?
If you have identified the mistakes, you are making and want to fix them, the following are the tips that will effectively cover up the damage and will increase your number of views gradually.
To improve your view count, you need to improve your engagement rate first. In technical terms, engagement rate is a complex metric to understand. But if you keep it simple, it is nothing more than a video’s ability to hold a viewer’s attention and make him interact with it.
You need to make mesmerizing and breathtaking videos that make people visit your account to watch them again. To make such high-quality content, you will need to work hard and constantly improve your creative process. It is tough but keeps at it until you get there.
Upload the finest content on your TikTok account, and soon you’ll start getting enough views on your videos and engagement on your profile.
Pick the Best Niche
There are several content niches on TikTok, and you need to pick the best one to get maximum views. Instead of phasing between niches, choose one in which you think you can perform well and roll with it. The benefit of sticking with one niche is that you’ll stay focused and create only one type of content without deviation.
Also, it will start attracting the audience interested in that niche, and soon you will have a dedicated viewer base of your own. Go ahead and ask the artist inside you which niche would be perfect for me? Once you get the answer, start making the content of that niche, and avail the mentioned benefits.
Post Good Initial Videos
As good first impressions are crucial to impress people similarly, good initial videos are vital to get the attention of the target audience. Most viewers judge a creator after looking at his initial videos and decide whether to follow him or not.
That’s why you need to put extra effort into those first few videos, as your whole career on TikTok depends on them. If you manage to charm your viewers with initial videos, they will become your dedicated followers and watch your future videos, hence increasing your views.
Post Valuable Content
TikTok is indeed an entertainment platform, but the latest trend is to add value to people’s lives through content. Observations show that videos with quotes, facts, statistical information get a positive completion rate and a good like to view ratio.
Try to make videos that are informative in some sense or deliver a good message wrapped in a layer of entertainment. When you teach your audience something new every day, they will love you for it and will share your content with their friends to spread the knowledge.
This sharing increases your video’s views and engagement rate, which improves your account’s overall status. So, make valuable content to do something good for your viewers and improve your view count in doing so.
Here are some extra tips to help you get more views on TikTok.
We hope you learned which mistakes you are making and how to fix the damage using the tips. Focus on making more creative content and getting it right with the TikTok algorithm to get the views you desperately want. If you have any doubts or questions regarding this article, ask them in the comments section, and we’ll try to get back to you on that.