Utilizing YouTube for business sure sounds bizarre, considering that it’s a video streaming platform, but then again, major brands like Nike and Dior have been using it for a while now. It proves that learning how to use YouTube for business can spike your profit charts.
As we know, YouTube is one of the biggest video platforms in the world, with over 2.6 billion users and 122 million daily viewers – making it the perfect platform for small business owners to meet their audience where they are.
No matter if your business is about garden supplies or makeup kits, gaming equipment, or wooden floorings, YouTube is the perfect platform where you can showcase your products and endorse your services in a visually aesthetic manner.
Further along in this article, we’ll explore why YouTube is important for businesses and give you some tips that will help strengthen your presence on the platform and get more people to watch your videos.
Why YouTube is Important for Business?
There are tons of persuasive reasons to prove that YouTube is essential for businesses these days, but here are some of the major ones.
1. Meet the Audience Where they are
YouTube is a platform that caters to over 2 billion people, which means no matter what your business’s niche is, your target audience must be among those 122 million people that watch YouTube videos daily. By adding YouTube content to your marketing strategy, you will be able to cover more ground and reach more audiences, which will benefit your business.
2. Boosting Brand Awareness
When you upload videos on YouTube and manage to build your presence on the platform, it automatically boosts your brand awareness. As your videos reach more audiences, more and more people get to know about your brand, increasing its brand worth and awareness.
3. Stand Among the Big Names
YouTube gives your business a chance to stand in the big league and compete against giants of your niche.
For example, if your company makes sneakers, no one can stop you from creating videos that match Nike’s aesthetic standard and snatching their Audience. That’s the beauty of YouTube that it gives small businesses the same opportunities as the big brands and allows them to grow.
4. Redirect Website Traffic
Once you start getting enough engagement on your YouTube videos, you can begin to redirect the audience to your website. Just add the link to your website in the description of videos, and ask people to check out your products or services on your site.
Interested viewers will click the link in the description, which will redirect them to your website. In this way, you will be able to get more organic visitors and potential customers on your site.
15 Effective Ways to Use YouTube for Business
Hopefully, you have grasped the benefits of YouTube in the business world by now. Now, it is time to look at some expert tips that we have shortlisted for you. These tips are known to help businesses establish themselves on YouTube, so make sure to etch them in your memory.
1. Create a Branded YouTube Channel
To establish your business’s identity on YouTube, you need to create a channel that is connected with your branded Google account.
Here’s how you can create a branded YouTube channel:
Step 1: “Sign In” to YouTube through your Google account
Step 2: Now, go to the URL (https://www.youtube.com/account). It will take you to the channels list.
Step 3: Once you’re there, click on “Create a New Channel.”
Step 4: Name your branded YouTube channel and fill rest of the details.
Step 5: After completing the process, click on “Create” to make your brand account go live.
Having a branded account will allow you to establish your business’s online presence on YouTube and attract the target audience.
2. Optimize Your Channel for Your Brand
Once you’ve created a branded channel, it’s time to orient it for your business. First, write a fantastic channel description that describes the core values of your brand and add your website’s link to it. Second, set your brand’s logo as the channel’s profile image, so people can recognize it quickly.
Also, create an aesthetic and attractive channel art to hold a visitor’s attention. Make sure that your channel art doesn’t go beyond 2560 x 1440 pixels, which is the recommended size. Once you’re done aligning the looks of your channel with the brand, your track is ready for its first videos, so go on and start creating content.
3. Create Quality Content
It’s the unwritten law of YouTube that in order to make your channel successful, you need to upload top-notch videos. Even if you’re planning to just upload videos regarding your services and products, make sure they are aesthetically pleasing and attractive.
Ensuring quality is crucial because people these days don’t waste time on mediocre videos; they just skip them and move on to search for better videos. Therefore, you need to create videos that hold the Audience’s attention and keep them interested till the end.
4. Target Your Audience
Always create content while keeping your target audience in mind. For example, if you sell gaming equipment, make videos about stuff that fascinates gamers. Search the trends in the community and ensure to upload content about the latest topics to target your audience.
Avoid uploading videos that combine multiple niches as it may confuse the viewer and might fail to draw the Audience of your Audience. So, it’s best to always orient your content for the Audience of your own niche to get on their radar.
5. Write Great Titles and Descriptions
If you want people to stop scrolling and pay attention to your content, then you must come up with clever titles for your videos. You need to give your videos such creative and intriguing titles that scratch the mind of viewers and force them to click on your video and watch it.
Pay attention to your videos’ descriptions as well – they can give you an edge over the geeky Audience. Some people like to go through the description to check out reference links and read about the concept of the videos. So, make sure to write a good description and throw some of your website links in there to redirect the viewer to your site.
6. Choose the Correct Category and Tags
YouTube is a big search engine for videos where if you don’t categorize and tag your videos properly, no one will be able to find them. So, whenever you upload a video, make sure to set its category according to the nature of its content.
Tags work like search beacons for the algorithm, so whenever a viewer searches for a term, YouTube returns all the videos in search results that contain tags relevant to the search term.
It means that if you want your video to get discovered by the audience, you got to add the proper tags to it. Make sure to keep these two elements in mind as they are essential for improving the reach and discoverability of your videos.
7. Post Consistently
Uploading one or two great videos isn’t going to cut it – if you want to establish your business’s presence on YouTube, you need to consistently upload videos. Consistent uploading will not only keep your Audience engaged but will also put you on the radar of the YouTube algorithm that favors consistent creators.
To appreciate your consistency, the algorithm will start boosting your video and recommend it to the appropriate audience. So, make a content schedule and upload videos according to it. Try to keep the same time and days of the week for uploading videos, as it has been known to enhance the benefits of consistency.
8. Upload Attractive Thumbnails
The fastest way of getting a viewer’s attention and convincing them to watch your videos is by using an attractive and intriguing thumbnail. It’s a fact that almost 40% of people judge a video by its thumbnail and click on it if they find the thumbnail fascinating. Take advantage of this psychological behavior and make sure to upload aesthetic thumbnails for every video.
You will be able to draw more Audiences and get more views on your videos through this tactic. Remember to never use clickbait thumbnails, as they are a very negative approach. They can destroy your credibility as a creator and may also damage your brand’s reputation.
9. Create a community
Gather all your Audience under a flag and build your own YouTube community. It’s a common practice among YouTubers these days – they give a name to their followers to create a bond between them and the Audience.
You need to build your community as well, so you can utilize it to effectively promote your business and boost sales.
10. Interact with Your Audience
You can build your YouTube community and keep your Audience engaged by communicating with them frequently. Make sure to reply to all the comments on your videos, reply to your business inquiry mails, and host live sessions to interact with the Audience.
Frequently interacting with your Audience will give you some insights, and you will be able to understand your audience on a deeper level. This knowledge will help you improve your products or services and orient them according to the requirement of your Audience.
11. Collaborate with Your Niche-Related Persons
Seek out other business owners of your niche and make collaboration videos with them to reach more Audiences, boost your brand awareness and get some inside dirt about your potential competition.
Collaborations on YouTube not only help you expand the reach of your brand but also give you opportunities for real-life collaboration with other brands. For example, if your company makes gaming equipment and you join forces with a smartwatch company, it can go well for both.
12. Promote Your Content Everywhere
To establish your brand’s online presence, you need to make sure that your content reaches more and more audiences. Now, either you can wait for that to happen or take the initiative and start promoting your videos on different platforms. Here are the three most popular ways that marketers suggest for YouTube video promotion.
With half the world’s population using social media platforms, they are the best medium to promote YouTube videos. Start posting links to your content on Facebook, Instagram, Snapchat, etc., to get the attention of your audience and make them visit your channel.
To promote your channel in your professional circle, share its link with your email list. You can also add the link to your YouTube channel on your email’s footer, so people can see it every time you send them an email.
Embed the link of your YouTube channel on your official website or blog. In this way, you will be able to convert your website traffic to a YouTube audience, which will increase your channel’s engagement and potential subscribers.
13. Grow Your Audience Widely
The secret to becoming successful on YouTube and building a name for your brand is to grow your audience as fast as possible. Having a massive audience will increase your brand awareness and will be a goldmine of views, likes, comments, and shares for your content.
It will also establish the credibility of your brand on YouTube, which will allow you to convert more viewers to buyers and boost your sales. However, building an audience is a time-consuming process that takes months or even years in some cases.
Once your channel gets enough subscribers, it becomes a beacon of trust for the people of your niche. Similarly, with a plethora of comments, visitors understand that people actively interact with your content, and both these combined factors can help you expand your audience.
14. Make Money on YouTube
Another upside of growing your audience and buying YouTube subscribers is that it can enable you to qualify for the monetization program.
Once your content gets monetized, you’ll be able to generate revenue directly through your channel as well. You will be able to kill two birds with one stone – establish the online presence of your business and generate passive income through the channel.
15. Include Call to Actions
Every YouTube viewer has heard phrases like “Like and Subscribe now” or “Share with your friends to spread the fun,” etc. while watching YouTube videos. These assertive phrases are called calls to action. Consider CTA (call to action) a tool for stirring up the Audience’s minds and making them follow your instructions.
For example, if you want more likes and followers, use the CTA mentioned in the first paragraph. The right way of a call to action can directly impact a viewer’s judgment, so embed them carefully during the start or end of your video.
Since the dawn of social networking, businesses have been trying to use digital platforms to their advantage. Now, with a platform like YouTube, even small companies can compete in the big leagues and build a name for themselves.
We assure you that if you apply these tips consistently, your business’s reach will increase, and your profit margins will skyrocket right in front of your eyes. If you liked today’s article, let us know in the comment section, and stay tuned for more informative and helpful articles.