YouTube Statistics help marketers understand trends, audience behavior, and content performance. With billions of users watching videos daily, knowing these numbers can shape a strong marketing plan.
That’s why brands, influencers, and businesses use YouTube statistics to grow their reach. These figures reveal what works, helping you create engaging videos that attract views, likes, and subscribers. Whether you’re boosting brand awareness or driving sales, these insights make a difference.
Let’s take a look at the top YouTube stats, so you can plan your YouTube marketing strategy effectively.
General YouTube Statistics
YouTube continues to dominate the digital landscape, serving as a primary platform for video content worldwide. Here are 10 general YouTube statistics, each explained succinctly:
1. Monthly Active Users
As of 2025, YouTube has over 2.5 billion monthly active users globally, engaging approximately 46% of all internet users worldwide.
2. Daily Active Users
Over 122 million people use YouTube daily to watch, share, and stream content.
3. Global Website Ranking
YouTube is the second most visited website globally, following its parent company, Google.
4. Most Viewed YouTube Video
The most viewed YouTube video worldwide in 2025 is “Baby Shark Dance” by Pinkfong, surpassing 12 billion views.
5. Most Used YouTube Hashtag
The hashtag #shorts is among the most used on YouTube with over 1.1 million videos.
6. Most Popular YouTube Channel
As of February 2025, the most popular YouTube channel is MrBeast, with over 368 million subscribers.
7. YouTube App Downloads
The YouTube app has been downloaded over 10 billion times on the Google Play Store alone, reflecting its widespread use.
8. Content Uploaded Daily
Approximately 2.4 million videos are uploaded to YouTube daily, showcasing the platform’s vast and diverse content library.
9. Average Mobile Watch Time
Users spend an average of 40.9% of their YouTube watch time on mobile devices, highlighting the platform’s mobile accessibility.
10. YouTube Premium Subscribers
YouTube boasts over 100 million subscribers across its Premium services, offering ad-free viewing and other benefits.
YouTube User and Demographic Statistics
YouTube’s vast global reach is evident through its diverse user base and demographic statistics. Here’s an overview of key insights:
11. Gender Distribution
Globally, of YouTube users are male, while 45.7% are female, indicating a slight male majority.
12. Age Breakdown
● 18–24 Years: 21.2% of users, with males at 12.2% and females at 9%.
● 25–34 Years: This group represents the largest demographic on YouTube.
● Teenagers: 90% of U.S. teens use YouTube, highlighting its dominance among younger audiences.
13. Income Levels
90% of U.S. adults earning $75,000 or more are YouTube users, showing its popularity among higher-income brackets.
14. Content Consumption
Users consume over 1 billion hours of video on YouTube daily, highlighting the platform’s dominant role in entertainment and information.
15. Educational Attainment
In the U.S., 89% of adults with higher education use YouTube, indicating its appeal across educational levels.
16. Top Countries by Users
● India: Approximately 491 million users, making it the largest YouTube audience.
● United States: Over 216 million adult users, reflecting widespread adoption.
YouTube Usage Statistics
YouTube’s vast reach and user engagement make it a pivotal platform in the digital landscape. Understanding YouTube usage statistics offers valuable insights into its global impact and user behaviour.
17. Average Time Spent on YouTube Daily
Adult users spend an average of 46 minutes daily watching YouTube.
18. Number of YouTube Searches Per Day
YouTube processes over 3 billion searches monthly, making it the second-largest search engine globally.
19. Video Uploads Per Minute on YouTube
Around 500 hours of video are uploaded to YouTube every minute.
20. U.S. Children’s YouTube Usage
Children in the U.S. spend an average of 77 minutes daily on YouTube for entertainment and learning.
21. Percentage of Internet Users in the U.S. Accessing YouTube Daily
62% of internet users in the United States access YouTube daily.
22. YouTube’s Global Reach
YouTube is accessible in over 100 countries and supports 80 languages.
23. YouTube’s Penetration Among U.S. Adults
85% of U.S. adults use YouTube, making it the in the United States.
YouTube Business Statistics
YouTube has evolved into a powerful platform for businesses, offering extensive reach and engagement opportunities. Here are ten key YouTube business statistics:
24. Number of Businesses Using YouTube for Marketing
Over 55% of marketers use YouTube, making it a leading platform for video marketing.
25. Consumer Product Searches on YouTube
Approximately turn to YouTube for product research, influencing purchasing decisions.
26. Total Revenue Generated from YouTube Ads
In 2025, YouTube’s advertising revenue reached $36.1 billion, reflecting a 14.6% year-over-year increase.
27. Percentage of Small Businesses Using YouTube
About 9% of small businesses in the U.S. utilize YouTube for marketing purposes.
28. YouTube’s Popularity Among Younger Audiences
YouTube is the most popular social media platform among , with 95% using the platform.
29. YouTube’s Global User Base
As of 2025, YouTube has 2.74 billion monthly active users, offering businesses a vast audience.
30. The Most Subscribed Business Channel
As of March 19, 2025, a business called T-Series, which is an Indian record label, has over 288 million subscribers.
31. Number of Active Brand Channels on YouTube
There are over 51 million active brand channels on YouTube, showcasing its widespread business adoption.
YouTube Ads and Marketing Statistics
YouTube’s vast user base and engaging content make it a pivotal platform for advertisers. Understanding key YouTube Ads and marketing statistics can enhance your marketing strategies.
32. Percentage of Marketers Using YouTube Ads
54% of marketers utilize YouTube for advertising, with 59% planning to increase their use.
33. YouTube Ad Click-Through Rate (CTR) Benchmarks by Industry
On average, YouTube ads have a CTR of around 0.65%, though this can vary depending on the industry..
34. Conversion Rates for Skippable vs. Non-Skippable Ads
Non-skippable ads guarantee full views but have a lower conversion rate of 1.85% compared to skippable ads, which have a conversion rate of 2.35%.
35. YouTube’s Potential Advertising Reach
YouTube ads can reach 2.53 billion people globally, nearly one-third of the world’s population.
36. Average Cost-Per-View (CPV) on YouTube
YouTube Ads have an average cost-per-view ranging from $0.010 to $0.030.
37. YouTube’s Global Advertising Revenues
In 2024, YouTube’s global advertising revenues amounted to approximately $31.51 billion, an increase of almost eight percent from the previous year.
38. Average View Rate of YouTube Ads
The average YouTube Ads view rate is 31.9%.
YouTube Shorts Statistics
YouTube Shorts has rapidly transformed content consumption, offering quick, engaging videos that captivate audiences worldwide. Understanding YouTube Shorts statistics provides valuable insights into its impact and growth.
39. Number of Daily Views on YouTube Shorts
YouTube Shorts gets over 70 billion views daily.
40. Percentage of YouTube Creators Using Shorts
Over 1.058 billion people watch YouTube Shorts each month.
41. Most Viewed YouTube Shorts in 2025
As of January 2025, @DanielLaBelle’s YouTube Short held the record with views.
42. Number of Shorts Uploaded Daily on YouTube
Recent data shows that about 34,000 YouTube Shorts are uploaded daily.
43. Demographics of YouTube Shorts Users
The largest viewer demographic for YouTube Shorts is aged 25 to 34, accounting for 21.5% of all users.
44. YouTube Shorts Watch Rate
The average watch rate for YouTube Shorts is 2.52%, reflecting the percentage of followers who view the content.
45. Average Length of YouTube Shorts
Over 70% of YouTube Shorts are , with the average length between 30 and 40 seconds.
46. Earnings per View on YouTube Shorts
Creators can earn $0.01 to $0.06 for every 1,000 views on their Shorts content.
YouTube Engagement Statistics
Understanding YouTube engagement statistics is crucial for creators and marketers aiming to optimize content and connect with audiences effectively. Below are ten key statistics:
47. Average Engagement Rate on YouTube
The typical engagement rate varies by industry but generally hovers around 1-2%.
48. Top Subscribed YouTube Channel
As of March 2025, MrBeast leads with 371 million subscribers, reflecting his massive influence.
49. Most Popular YouTube Trends in 2025
Long-form content tailored for TV viewing has surged, with creators adapting to this shift to enhance ad revenue.
50. YouTube TV Viewership Milestone
Users now watch over 1 billion hours of content daily on TVs, surpassing mobile viewing.
51. Rise of Podcast Consumption on YouTube
More than 1 billion people watch podcasts on YouTube monthly, making it a leading platform for podcast consumption.
52. Best Performing Content Types on YouTube
The most popular content on YouTube includes music videos, gaming videos, how-to guides, vlogs, and challenges.
53. YouTube Premium and Music Growth
Subscriptions have exceeded 100 million, indicating a shift towards ad-free and background play experiences.
YouTube Music Stats
YouTube Music has become a dominant force in the music streaming industry, offering artists and fans a dynamic platform for sharing and discovering music. Here are ten key YouTube Music statistics:
54. Music Channels’ Dominance
Music channels are among the most popular on YouTube, with artists like BLACKPINK and Justin Bieber leading in subscribers.
55. Most Streamed Music Video in 2025
As of January 2025, the playlist ” Sertanejo 2025 ♫ TOP 100 Músicas Sertanejas Mais Tocadas” is the most viewed on YouTube Music.
56. Global User Base
YouTube’s global users are expected to reach 2.85 billion by 2025, reflecting its vast content diversity.
57. YouTube Music’s Reach
Subscribers of YouTube Premium and Music come from over 100 countries and regions.
58. Market Share Growth
YouTube Music’s market share increased from 8% in 2021 to 8.9% in 2023, projected to exceed 9% by January 2024.
59. Introduction of ‘Monthly Audience’ Metric
YouTube Music introduced the ‘ Monthly Audience‘ metric, updating daily to show an artist’s total unique listeners and viewers over 28 days.
60. Top Genres
R&B/Hip-Hop is the most popular genre on YouTube Music, followed by Rock and Pop.
Final Thoughts
YouTube remains a dominant platform for marketers in 2025. The increasing popularity of Shorts, the dominance of mobile viewing, and the shift toward TV screens highlight changing user behavior. Marketers who adapt to these trends can create impactful content that connects with their target audience. So, staying updated on YouTube’s latest statistics helps brands refine their strategies and drive results.
