An AMA, or Ask Me Anything, is a social media feature where someone opens themselves up to questions from followers, fans, or the internet at large. Popularized by Reddit, where celebrities, experts, or interesting people answer questions live, it has since spread to Instagram Stories, YouTube, and beyond.
Picture an astronaut inviting fans to ask what life in space is like, or an author breaking down their writing process. AMA sessions build genuine engagement and transparency. They happen in real-time so they’re unedited and unfiltered, which makes them feel authentic. Whether they're hosted by an influencer, a business CEO, or just an everyday person with a cool story, AMAs are great for building deeper connections.
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