Brand reputation is how people perceive your company based on customer experiences, social presence, and overall trustworthiness. It's essentially your business’s word-on-the-street online. Good reviews, and active social presence, great communication – all key to building trust. By contrast, negative press or slow response times and you’re headed for trouble.
Managing brand reputation on social media means responding thoughtfully to comments, leveraging positive reviews, and maintaining transparency – both in your successes and setbacks. Your reputation isn’t just what you say about your brand, it’s what everyone else says too.
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