A caption is the text that accompanies a social media post. It can explain the photo, spark engagement, or tell a story that complements the image or video. Think: "Weekend mood ?" paired with a beach shot, or "Tap the link in bio for our secret cookie recipe?."
Captions often include hashtags for reach, CTAs (calls to action), and emojis to add flavor. A good caption enhances both the visual content and your message, while great captions invite people to do something - whether that’s liking, commenting, or clicking through.
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