Character Count

Character count is the maximum number of letters, numbers, spaces, and punctuation you can use in a social media post or bio. Think of Twitter (now X) with its 280-character limit, or Instagram bios capped at 150 characters. Knowing these limits matters because every character has to add value to your message.

Simplicity should be your focus on platforms with strict limits, while longer character counts give you more space to experiment. Character count is about more than numbers; it’s about precision and knowing how to send the strongest possible message in the fewest possible words.