Churn rate is the percentage of customers or subscribers who leave over a certain time period. It’s a stat that measures the opposite of customer retention. In social media, this might be subscribers who unsubscribe, or followers who drop off after months of engagement.
For instance, if 100 people subscribed to your service and 10 left, your churn rate is 10%. A high churn rate signals a deeper issue (whether with your product, customer experience, or communication) and shows businesses where to make improvements. It's a metric you do not want to see growing.
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