Content Marketing

Content marketing is all about creating valuable, informative, or entertaining content to engage and attract your target audience. Not with hard sales in mind, but with genuine value and usefulness. On social media, this could be a ‘how-to’ on TikTok, an inspirational Instagram carousel, or a thought-provoking LinkedIn article.

The key here is trust - content marketing positions a person or brand as an expert, driving loyalty and eventually, sales. For example, a fitness trainer might post free tips on YouTube, which naturally convinces viewers to buy their workout guide later. Which is why many call it the art of ‘selling without selling’.