CPM, or Cost Per Mille, measures the cost to reach 1,000 people (the “mille” part is Latin for 1,000) with a social media ad. Advertisers pay based on views or impressions rather than clicks or actions, making it a go-to metric for building brand awareness. For example, a CPM of $5 means you’re paying $5 to expose your ad to 1,000 people.
While not directly tied to conversions, it helps measure the efficiency of campaigns aiming for maximum exposure. In short, CPM tells you the price of visibility - and helps evaluate whether your money is well spent.
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