A CTA (Call to Action) is the part of your content that asks your audience to do something. It's what turns engagement into results. A simple CTA might be "Click the link in bio" or "Share this with a friend." A great CTA aligns with your goal. For example, “Shop now and save 20%!” for an online store, or “Subscribe for more tips” on YouTube.
The key is clarity - make the next step super obvious. CTAs can encourage someone to follow, comment, purchase, or download, and a well-placed CTA can drive huge performance improvements. Just always aim for persuasive, not pushy
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