Engagement rate is a metric that tracks how actively users interact with your content. It's calculated by dividing total engagements (likes, comments, shares) by the total number of impressions or followers, then multiplying by 100. For example, if 200 people liked a post seen by 10,000, your engagement rate is 2%.
Higher engagement rate signals that your content connects with your audience - regardless of your follower count - making it a key performance indicator for creators and brands. In social media (where views don’t tell you the full story), engagement rate reflects something deeper: meaningful connection and audience loyalty.
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