A geotag pins your location to your social media content, showing your audience where you are. For example, tagging “Central Park” on an Instagram post, or snapping at a coffee shop with a Snapchat location sticker. It’s a clever tool for discoverability, connecting posts to trending places or helping users find local recommendations.
Brands and creators use geotags to build regional relevance (“Best ramen in Tokyo!”) or drive foot traffic to stores. Pro tip: Combine a geotag with a relevant hashtag for a double dose of discoverability. On Instagram Stories especially, local or trending geotags can push posts to a much wider audience.
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