A hashtag (#) is a keyword or phrase used to group related posts under a searchable term on platforms like Instagram, TikTok, or Twitter. Whether it’s #SelfCare, #BlackLivesMatter, or niche like #MinimalistDeskGoals, hashtags help connect your post to broader conversations or communities.
For marketers, strategic hashtag use amplifies discoverability. Joining trending ones (like #ThrowbackThursday) or creating custom tags (#MyBrandStyle) drives reach. On TikTok, viral hashtags fuel challenges like #NoBuy2025. But don’t overdo it; the key lies in finding hashtags that match your content without feeling spammy. It’s part art, part strategy, and all about visibility.
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