Highlights

Highlights are curated collections of Instagram Stories saved permanently on your profile, turning 24-hour posts into long-lasting content. Displayed as circles under your bio, Highlights help categorize and showcase what you’re about. For a personal account, maybe Highlight travel adventures or family milestones. As a business or influencer, you can use them for product showcases, Q&As, or client testimonials.

For example, a coffee shop might highlight its seasonal menu or barista tutorials. Keep your covers on-brand (custom icons and a cohesive color palette work wonders). Highlights give followers a snapshot of your content’s best moments in one easily clickable spot.