Impressions

Impressions are the number of times your content has been shown on platforms like Instagram, X (Twitter), or LinkedIn. But here’s the thing: they don’t measure engagement, just how often your post hits eyeballs (even passively). Every time your content appears on a screen, that’s an impression.

High impressions with low engagement might signal weak visuals, bad timing, or an unclear call to action. They’re invisible to other users, but impressions give you insight into your reach, and help solve potential issues in your content output. Plus, impressions are also a major ranking factor on most platforms, so more is always better.