Influencer

An influencer is someone who has the trust and respect of a social media audience, and uses it to shape opinions or behaviors - often tied to a specific niche like beauty, fitness, or gaming. Influences come in several tiers:

• Mega Influencers: Celebs with 1M+ followers (think the Kim Ks).
• Macro Influencers: Well-known but less famous, often 100K–1M followers.
• Micro Influencers: Experts or niche-focused creators with 10K–100K loyal followers.
• Nano Influencers: Everyday people with <10K super-engaged audiences.

Brands love influencers because their word feels authentic, driving trust and sales. Influencer marketing often brings collaboration opportunities like paid posts, brand ambassadorships, or product placements.