Instagram Ads are sponsored posts - where businesses or creators pay to promote themselves to targeted audiences beyond their current followers. Whether it’s a shoppable Story, a polished Reel, or a carousel showcasing your best-selling products, these ads are designed to blend seamlessly into users’ feeds.
Powered by Meta's (formerly Facebook) detailed targeting, advertisers can refine their target audience based on age, location, interests, and behaviors. For example, a skincare brand could run ads for vegan cleansers targeted at women aged 25–40 who follow beauty pages. The flexibility and precision of Instagram’s ad formats make it one of the top platforms for brands of all sizes.
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