An Instagram Story is a temporary piece of content (photo, video, or text) that disappears after 24 hours. It's a way for users and brands to share moments, updates, or promotions quickly without permanently posting them to their main Instagram profile grid. You’ll find Stories at the top of your Instagram feed, shown as little circles with the user’s profile photo. When you tap on one, it plays their story in a full-screen, immersive view.
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