Link in bio" refers to a single clickable link in your social media profile bio, often directing followers to a specific site, campaign, or landing page. Since platforms like Instagram limit users to one link, tools like Linktree or Beacons allow users to create a multi-link landing page, essentially turning one bio link into a diverse content hub.
For example, an artist might link to their merch shop, Spotify page, and recent podcast - all from one link. Adding “link in bio” to a post caption encourages curious users to take the next step, bridging your social pages with your external content.
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