Mentions

Mentions happen when someone tags you in their post or shouts you out organically across platforms like Twitter (X), Instagram, or TikTok. This isn’t just random chat; it’s a real-time measure of your online reputation. Mentions mean someone thought of you in their content, so high counts typically indicate credibility, influence, or brand awareness.

But don’t just track quantity – think about sentiment. Maybe they’re loving your products, recommending you, or even talking you down. A single viral mention can drive traffic (or a PR crisis). Always respond- even if it’s a negative mention. Handles smartly, mentions can be turned from passive exposure into opportunities for connection, problem-solving, or marketing gold.