Micro Influencers

Micro-influencers are social media creators with a highly engaged follower base, usually ranging between 10K and 100K. What they lack in follower count, they make up for in connection. A micro-influencer in sustainable fashion might only have 25K followers, but those followers are totally dedicated to their tips and product recommendations.

Because they’re perceived as more relatable and authentic than bigger influencers, brands often prefer them for targeted campaigns, knowing their engagement rate beats that of larger influencers. It’s less about broad reach, more about trust-driven impact - and micro-influencers excel at both.