Midroll ads are ads placed in the middle of longer YouTube videos (10 minutes or more), designed to grab attention while breaking up content. Creators enable midrolls to earn revenue - often strategically placing them during cliffhangers or natural pauses. When you find yourself watching a vlog and suddenly, "Ad starting in 3…2…1" hits right as things get good, that’s midroll working its magic.
It’s a useful (and effective) way for YouTubers to monetize videos while keeping viewers on the hook. Viewers might find them a little interruptive, but for creators, midrolls mean more ad impressions - and higher earnings.
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