NFT

NFTs (non-fungible tokens) are unique virtual assets, verified via blockchain and with no physical form. In the social media world, they’ve turned platforms into virtual art galleries, auction spaces, and collectors' markets. Creators use Instagram and Twitter to showcase and promote NFT art, music, or collectibles, with links to platforms like OpenSea or Rarible for purchases.

Social media influencers and celebrities even drop exclusive NFTs to their fans, adding buzz and scarcity to their campaigns. For platforms like TikTok, NFTs have also created a new monetization channel. Think owning a viral TikTok as a one-of-a-kind asset. In essence, NFTs on social media are reshaping how digital creativity is valued and shared.