Reactions

Reactions on Facebook, Pinterest, or LinkedIn go beyond generic ‘likes’. Whether it’s a laugh, heart, or even a sad face, they reflect how people feel about your content. They’re not just surface-level engagement - they’re emotional responses. For brands, getting reactions provides richer insights than just counting likes.

Maybeyour audience connects with your humor, finds your post inspiring, or feels it’s controversial. Pay attention to how these reactions collect around different types of posts. Positive or lighthearted reactions usually indicate content that hits home. Meanwhile, sad/angry faces could call for a reality check on your tone or messaging.