SEO refers to the techniques used to improve a webpage's visibility in search engines like Google. In social media, SEO includes strategies like using the right hashtags, writing keyword-rich captions, and optimizing profiles for discoverability. If you’re posting a TikTok on DIY skincare, using tags like #SkincareTips and #DIYBeauty improves the chances of someone searching for those terms finding your video.
On platforms like YouTube, adding a catchy, relevant title or tags helps your video appear higher in search results. Think of SEO as your content's best shot at getting noticed, by tapping into the search terms your audience is using right now.
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