Social Currency

Social currency refers to the value and credibility people or brands gain from their content and connections on social media. It’s about what makes someone share-worthy or followable, like entertaining videos, relatable memes, or expert advice that adds value to someone’s feed.

For example, an Instagram influencer might create fashion tutorials that give them social currency in the style niche. It’s what keeps followers loyal and eager to recommend you to others. In the digital space, social currency acts like trust and reputation points - those who have it gain exposure, loyalty, and opportunities to grow their influence.