Social Media Analytics

Social media analytics are the metrics and stats that track your performance - think likes, shares, clicks, followers, and engagement rates. Analytics reveal the numbers behind your posts and ads, showing what’s working and what’s not. Tools like Instagram Insights, Facebook Analytics, and TikTok Analytics serve up this data in a simplified way, so creators and brands can tweak their strategy.

For example, you might notice your audience engages most with your videos between 6–8 p.m., so you focus on that timing. It’s basically a blueprint for marketers and creators who want their content to actually connect with people.