Social Signals

Social signals are signs of engagement that show search engines and platforms how much people care about your content. These include likes, shares, comments, retweets, pins, and more. They’re not just metrics; they act as "trust indicators" that amplify content reach and can even improve SEO.

For example, a blog post shared across Facebook 500 times signals relevance to search engines, giving it a rankings boost. Similarly, Twitter(X) retweets or YouTube likes indicate value, influencing how algorithms rank and suggest your posts. Bottom line - the more social signals you get, the louder your voice becomes.