Spam

Spam is unwelcome, excessive, or irrelevant messages or posts. On social media, think about those bots commenting “DM us to collab!” or random DMs promoting pyramid schemes. It also applies to creators who oversaturate feeds with low-value content or nonstop self-promotion, leading to follower fatigue.

Spam hurts credibility and often lands posts in filters, effectively cutting visibility. While moderation tools help, creators and brands need to ensure engagement stays genuine by providing meaningful, non-pushy interactions. Nobody likes a spammer - it’s a shortcut to losing trust, and getting your profiles shut down.