TikTok's Creativity Program is its updated monetization system, paying creators for quality content that meets engagement benchmarks. Think of it as an evolution of the Creator Fund, designed to reward creators who craft highly viewed videos. The payout rate can range from $0.02 to $0.04 per 1,000 views, depending on factors like content type and region. So, a video with 1 million views might earn between $20 to $40.
This means it’s about more than just putting out videos - it encourages authentic, attention-grabbing, or inspiring clips. TikTok leverages brought the program in to nurture its top-tier talent, keeping creators motivated and platforms thriving with standout content.
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