Trending refers to topics, hashtags, or challenges that are currently blowing up on any given social media platform. For example, #SeesawStyling might trend as the latest fashion craze, while viral challenges like #NoBuy2025 dominate TikTok feeds.
Platforms like Twitter curate “Trending” lists in real time, and algorithms always favor trendy content, giving it extra visibility. Jumping on a trend (early and when it aligns with your niche) is a powerful way to increase engagement and stay relevant. By contrast, hopping on board too late or forcing it can feel inauthentic.
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