User-generated content is a post, photo, or video created by a brand’s followers, customers, or fans instead of the brand itself. Think of someone snapping a selfie with their Starbucks latte, or an unboxing video of the newest tech gadget. It’s content brands love to share (with permission, of course) because it’s authentic, relatable, and built on genuine enthusiasm.
UGC taps into word-of-mouth marketing at the best possible level. It helps brands stay relevant without overproduced, inauthentic content. More than 80% of consumers trust peer recommendations over branded content, so it simply makes sense to let your customers do the talking for you.
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