Viewer Retention, also known as Audience Retention, measures how long viewers continue watching a video before dropping off. It's typically expressed as a percentage of the total video length that viewers watch on average. For instance, if viewers watch 5 minutes of a 10-minute video, the retention rate is 50%. High viewer retention indicates that your content is engaging and holds the audience's attention, which is crucial for platforms like YouTube.
These platforms often prioritize videos with higher retention rates in their algorithms, making them more likely to appear in search results and recommendations. Analyzing retention metrics helps creators understand which parts of their videos captivate viewers and where improvements can be made to maintain audience interest throughout the content.
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