Visibility

Visibility on social media refers to how much of your content is seen by users, followers, or the broader audience. Algorithms, trends, engagement, and platform strategies all influence it. More visibility means better chances of building following, sparking interactions, or making sales.

For instance, using trending hashtags or boosting posts with ads increases visibility, but organic factors like shares and comments amplify reach as well. The trick is finding the right balance of timing, quality content, and strategy to break through crowded feeds, and get platforms’ algorithms on your side.