With millions of people using Facebook every day, it’s no wonder that businesses are leveraging the platform to reach potential customers. But with so much competition, how can you stand out from the crowd? The answer lies in Facebook reviews. Facebook reviews not only help build trust and credibility for your business, but they also increase your visibility on the platform.
Positive reviews can be the deciding factor for someone choosing your business over a competitor. In fact, studies have shown that 90% of consumers read online reviews before visiting a business. If you’re looking to boost your business’s online presence, increasing your Facebook reviews is a must.
In this article, we’ll explore effective strategies and tactics to help you get more Facebook reviews and improve your overall social media marketing efforts. So, let’s dive in and discover how you can make the most of this powerful marketing tool.
13 Expert Ways to Get More Reviews on Facebook
When it comes to growing your business, social media marketing is the way to boost your business. Getting reviews on Facebook is essential for building trust and credibility with potential customers. Here are some tips to help you gain more reviews.
1. Make Sure to Use Facebook Check-Ins
Facebook has a versatile check-in feature allowing customers to post about their visit to your business and share it with their friends. This powerful remarketing tool provides an avenue for collecting customer feedback. Customer service thrives from frequent customer reviews, so Check-ins are ideal for collecting reviews.
The feature allows customers to share their experiences on their friend’s newsfeeds. Typically, customers who check in only do this after a positive experience and are likely to post it on their timelines. Organic exposure is valuable because at least 200 friends typically see check-ins from that person.
So, if you’re in the restaurant business, encourage patrons to check in on their social media when giving out your WiFi code. Plus, customers who check in receive a review request message from Facebook after their visit.
2. Ask for Feedback Via SMS Messages
Check-ins are helpful, but there are other ways to get Facebook reviews. For example, you can automatically schedule and send a text message instead of calling everyone. In addition, most searches for local businesses happen on mobile devices, so capitalizing on this opportunity makes it super convenient for everyone.
If customers have opted in to receive notifications, send them a short message with a link to leave a review on your Facebook page. This approach will help you leverage smartphones effectively. Sending an SMS reminder is especially useful if you’re running a promotion or offering discounts to customers in exchange for their reviews.
The extra promotion will undoubtedly boost the effects of “word of mouth” marketing and give you more customer reviews that you can use as social proof. Keep things short; the more feedback you get, the better customer service you can provide in the future.
3. Create a Facebook Post Asking for Reviews
When it comes to attracting more reviews, writing a post asking for them is the best way to leverage your followers. This method lets you utilize the power of social networks and helps potential customers make informed decisions about your business.
By creating a Fb post highlighting the features and benefits of your service and any awards or accolades you’ve received, you can show potential customers that you are trustworthy. Additionally, by including customer testimonials in your post, you can demonstrate the value of your service, encourage them to leave reviews, and give future customers confidence in their purchases.
Linking directly to the review section on your page makes it easy for people to leave a review; you can minimize friction points and prevent people from not leaving a review due to inconvenience. Finally, emphasizing how important reviews are and mentioning the rewards of leaving one can boost interest while showing potential customers that you value their opinion.
4. Ensure You Have The Reviews Tab on Your Page
To ensure that your customers can leave reviews on your Facebook page, you need to have the Reviews tab enabled. By default, Facebook enables this tab for all business pages, but it’s still worth checking to make sure it’s turned on. To do this, go to your business page.
- Then click the Page Settings near the bottom left-hand column.
- After that, click Templates and Tabs, which display a list of customizable options.
- From here, move the Reviews slider to On, which activates the tab for your page and makes it visible.
After the final step, you’re good to go. Allowing anyone to leave reviews about your business will help your customers feel valued. When there are legitimate reviews for people to check out, they’ll be more likely to leave their thoughts and be less hesitant about buying from you.
5. Enable Notifications for Upcoming Reviews
Once you have the reviews tab enabled, keeping track of them and maintaining a positive reputation is essential; you can do this by enabling notifications. The feature allows you to stay on top of new reviews and respond quickly to customers.
- To enable them, go to your Facebook Page and click Settings in the top right.
- Then, select Notifications in the left-hand column. You will see a list of options for enabling \them for new reviews.
- If you want to ensure you’re alerted when someone leaves a review, check all the boxes.
Finally, you can also use this feature to encourage customers to leave a review; if you receive negative feedback, the sooner you address it, the better your chances of changing the customer’s opinion. Even if you can’t change their mind, you can address their concerns and give them a pleasant experience.
6. Make the Process Easy
No one will come and give you a Facebook review if the procedure is too difficult. Some people don’t even know they can review a business on Facebook, and you need to keep such people in mind before asking them to give you a Facebook review.
You can make the process easier for them by guiding them through it and telling them what to type and what kinds of things to say. Making the process easy is very important and can help you increase your number of reviews.
7. Send Facebook Review Links Directly
This tip is linked to the point we just mentioned: Business owners need to make the review process easier so that customers don’t find it bothersome. Now, the one thing you can do to make this easy is to send a Facebook review link for people to check out.
Make a short URL that leads directly to the review page. Hence, all the customer has to do is just comment on what kind of service they got or the quality of the product they received. It makes the process faster and easier and keeps the customers happy; they feel they have done a good thing even by only investing a minute of their time.
8. Respond to Your Negative Reviews
Negative reviews are an opportunity rather than something to be avoided. If a customer has a bad experience, responding promptly and comprehensively shows that you are committed to providing high-quality service. It also shows them that you value every customer review and take them seriously.
Moreover, addressing negative reviews helps improve your business by highlighting needed changes. This may require improved processes, but it can prevent similar issues and increase sales due to better customer satisfaction. Negative reviews can provide invaluable insight into customer experiences and create valuable feedback.
If you’re a local business, responding positively to complaints can turn disgruntled customers into loyal ones. It’s impossible to make everyone happy; some customers won’t be satisfied despite your best efforts. However, responding quickly and helping solve their problems demonstrates you care; you’ll build relationships with potential customers and increase word of mouth about your brand.
9. Promote Your Page on Other Social Networks
Promoting your Facebook business page on other social media platforms like Instagram, Twitter, LinkedIn, YouTube, Vimeo, Telegram, Discord, and Snapchat is an effective way to get more reviews. For example, instead of broadcasting the business page to your own followers, start a hashtag campaign that you can use to share a link to your page and encourage people to write a review.
Additionally, creating promotional videos or images on YouTube or Vimeo can help share information about your page with a broader audience. You can also take advantage of non-traditional platforms like Discord and Telegram by joining related groups and sharing your page.
Finally, you can create creative stories on Snapchat to engage users and let them know about your page. Strategies like these will help attract more customers to your business and increase the chances of getting more reviews.
10. Embed FB Reviews on Your Website
Embedding your Facebook reviews on your website is straightforward; you can easily connect your page with a few clicks and display a beautiful Facebook feed styled to match the feel of your site. This ensures that all your online reviews are immediately visible when someone visits your website, encouraging more people to buy from you.
Furthermore, showcasing reviews with visual content like photos or videos creates an impactful experience. Seeing others’ experiences and thoughts in such an engaging way assures them they can trust your business.
Embedding reviews also encourage customers to share their experiences online and connect with them. Ultimately, displaying customer feedback on your website helps new and returning customers to click that CTA button on your landing page.
11. Offer Discounts for Check-Ins
Offering discounts for check-ins drives customer loyalty, as customers will often return to take advantage of the deal. You can do this by offering a discount for each review or a rewards card accumulating points with each check-in. In addition, offering samples or trial sizes associated with reviews is a great way to incentivize customers to check in.
Additionally, conducting contests associated with check-ins can help entice more people and increase your social proof online. For instance, you could host a weekly drawing where customers who check in get entered into the pool of potential winners. This reward system establishes loyalty and encourages customers to become frequent visitors.
You can also incentivize people to leave positive reviews on Facebook by providing bonus rewards. By offering these incentives, you show your customer appreciation and encourage others to join in and engage. You can build a customer base with thoughtful rewards and contests that will grow your online presence.
12. Make Sure to Request Reviews in Person
Asking for Facebook reviews in person effectively builds trust and relatability. It’s also a great way to get authentic, high-quality reviews that are likely to be seen by other potential customers. Don’t forget, when you ask customers for their feedback face-to-face, you can thank them for their purchase.
You can emphasize the value of their feedback and express your interest in their thoughts; they will feel appreciated. You will also build a personal connection that convinces them to leave a review. When you ask customers in person, there is less room for fraudulent reviews as they have met you.
Finally, asking for Facebook reviews in person encourages customer loyalty. Finally, asking for Facebook reviews in person increases the likelihood of them returning again, especially if they like how you handle things.
Research shows you can watch a business grow faster when focused on customer satisfaction. For example, the average repeat customer spent 67% more on apparel in a Bain & Company study.
13. Buy Facebook Reviews
One of the easiest ways to increase the visibility of your brand on Facebook is to purchase reviews. When you acquire reviews this way, it maintains a consistent reputation online and helps users find your business online. Investing in a review service from Media Mister will get you organic reviews from active users, which will help you with brand awareness and bring in more customers.
It’s a no-brainer when you buy Facebook reviews from Us that serve as social proof and can help increase the credibility of your business. Additionally, this also increases the amount that customers purchase, as they are more likely to trust your company.
It’s also great to showcase your brand’s success, reinforce any social media marketing you already have, and improve your visibility in SERPs. Ultimately, buying reviews is one of the quickest ways to demonstrate authenticity; you can drive more traffic to your business page from customers who want positive experiences with your business.
Conclusion
In conclusion, getting more reviews on Facebook is crucial for establishing a positive online reputation and attracting potential customers. By implementing the strategies discussed in this article, you can encourage more people to leave reviews and improve your overall rating.
Remember to always respond to positive or negative reviews and continually use feedback to improve your business. With a strong review presence on Facebook, you can differentiate yourself from competitors and build trust with your audience.
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