Looking to crack the code as to how to get more iOS app reviews and improve ratings? If so, you’re far from in the minority. Right now, there are around 2.2 million apps available on the Apple App Store. With such ferocious competition, achieving a good app star rating is essential to get ahead.
But what can you do to improve your app ratings and reviews, increase your visibility on the App Store and make your mobile app a success? Every App Store review makes a positive contribution to the performance and popularity of your apps.
When a user is browsing the App Store for apps, first impressions are everything. If you can’t hook their attention in an instant, it’s game over. In which case, what’s the best way of stacking up positive reviews and ratings as quickly as possible?
What are App Ratings and Reviews?
App reviews and ratings are used by each and every iOS device user when browsing for apps online. From games to lifestyle apps to productivity tools, a high rating really is everything. You see an app with a high star rating, and you’re instantly engaged.
If this high star rating is accompanied by plenty of positive reviews, it’s a no-brainer – you download and install it. But if the same app had a lower rating and fewer positive reviews, you’d probably skip it. Hence, you need to think about what kind of first impression your apps are conveying on the App Store right now.
Importance of App Store Ratings and Reviews
The more positive reviews you have and the higher your app’s star rating, the bigger the benefits. In particular, the importance of App Store ratings and reviews lies in the following:
1. They Indicate How Good Your App is
First up, reviews and ratings are primary indicators of how good (or otherwise) an app is. iOS device users are only compelled to leave positive reviews when they’re genuinely impressed with an app.
Otherwise, they’ll either leave a neutral/negative review or not bother to review it at all. If you want people to see how good your apps are at a glance, you need as many positive reviews and high star ratings as possible.
2. Improve Search Rankings
The Apple App Store is engineered to automatically recommend and promote high-quality apps with a high star rating. For obvious reasons, the App Store algorithm isn’t in the habit of deliberately recommending garbage.
Consequently, a higher star rating and more positive reviews can contribute to better search rankings. The more visible your apps become, the more likely they are to be found, downloaded, and used by your target audience.
3. More Downloads
Speaking of which, iOS device users are becoming increasingly discerning. With limited space on their devices and even more limited time, they refuse to download anything that isn’t tried, tested, and trusted. Where an app has a solid reputation and a high star rating, it makes the grade.
Getting people to download your mobile apps is half the battle – one that becomes easier to win with an impressive star rating and plenty of positive reviews.
4. Improve Your Brand Image
The average rating an app on the Apple App Store achieves sends a powerful message about the developer behind it. Bear in mind that just a single unpopular app with a low rating could seriously harm your reputation and credibility.
To build a robust brand image, all of your apps need to be equally well received. If any of your apps don’t have a particularly good average rating, it’s in your best interests to take action as promptly as possible.
5. Create Bonds and Trust
Last up, apps with plenty of positive reviews paint a picture of a credible developer you can trust. Establishing trust is essential when looking to stand out from the crowd on congested platforms like the Apple App Store.
Again, it’s a case of convincing your target audience at a glance that your apps are legit, and so are you. This is also where a single unpopular or low-rated app could drag down your reputation in a big way.
11 Ways to Get More Reviews and Ratings for Your iOS Apps
Some of the options available for getting more reviews and ratings are more obvious than others. But when it comes to stacking up positive reviews and ratings as quickly as possible, these 11 tips and tactics should be prioritized:
1. Build the Best App You Can
First up, you cannot and will not get by with substandard App Store apps. Convincing people to download your apps is only worth doing if your apps are up to scratch. Otherwise, you’re simply opening the door to a cascade of negative feedback. Unless you are 100% satisfied with the quality of your app, don’t release it via the App Store until you are.
2. Use App Review Plugins
The easier you make it for an app user to leave a review, the more likely they are to do just that. Once they have downloaded your app, plugins and popups can be great for reminding them to leave a review.
However, you need to ensure that these plugins and popups don’t adversely affect the user experience. App review plugins are designed to make it as quick and easy as possible for users to submit reviews (and leave star ratings) at the touch of a button.
3. Ask for Reviews from Users
Another option is to ask your app’s users to rate your apps via other channels. Along with strategically placed popups and app review plugins, you can also reach out to your target audience on social media. Or perhaps, email your most engaged and loyal users directly.
The idea is that you demonstrate a genuine appreciation for their time and effort, telling them how important their feedback is to your business. If you’re honest and you simply ask them to write a review, there’s a good chance they will.
4. Run Contests
The occasional giveaway can be just the thing to motivate app users to take action. It’s a tactic used by thousands of market-leading developers worldwide, where those who review your apps have the chance to pocket a prize. To be in with a chance of winning, they simply have to submit a review and leave a star rating – positive, negative, or neutral in nature.
Contrary to popular belief, this doesn’t amount to ‘cheating’ as they are free to rate your app any way they like. It’s simply a fantastic way to generate more reviews and ratings for your apps on an ongoing basis.
5. Keep Improving Your Apps
There’s no such thing as a flawless app – particularly when it comes to newly-launched apps and games. However solid your apps may be, there’s always room for improvement. Consequently, mobile device users like to see evidence of developers’ commitment to continuous improvement.
From security to fluidity to speed to the user experience in general, there’s always room to take your apps a step further. Make every effort to keep improving your apps while clearly communicating how you’ve improved them with each new build you launch.
6. Respond to All Reviews
Taking the time to engage and interact with your app users is essential. There’s little motivation to leave ratings and reviews if you’re not convinced the developer is even reading them. If they’re taking no notice of your thoughts and opinions, why bother taking the time to review their apps?
This is why responding to every review you receive is essential. Irrespective of whether it is positive, negative, or neutral, it deserves a fair and honest response.
7. Aim to Change Negative Reviews and Ratings
Speaking of negative reviews, these can actually be of greater value than positive reviews. For one thing, they provide invaluable insights into how you can enhance and improve your apps. In addition, they provide you with the opportunity to showcase your professionalism and your commitment to customer satisfaction.
Your aim with each negative review should be to turn it into a positive review and a satisfied customer. Reach out to those who critique your reviews, make clear your commitment to continuous improvement, and do whatever it takes to get them back on board.
8. Provide Support to Your Users
The quality of the customer support you provide will also make a huge difference to how your apps are interpreted. Glitches and performance issues are impossible to rule out, so you can expect calls and emails from your customer care team.
At which point, the level of service received will determine if (and to what extent) the user is happy to leave a positive review. Quality customer care can make all the difference – particularly when it comes to turning negative reviews into positive reviews.
If you don’t take the time to provide your users with the quality support they deserve, why would they recommend you to others?
9. Get Featured on Homepage
Easier said than done, but getting featured on the App Store home page really is the Holy Grail for developers. Unfortunately, there’s no specific way of forcing your apps onto the home page. Instead, it’s a case of demonstrating to Apple that your apps are worth promoting to its users.
To appear on the home page, your apps need to be consistently flawless. They need to be error-free, original and offer something of genuine value to your target audience. They also need to be highly rated, regularly updated, and accompanied by evidence of interaction and engagement on your part.
10. Report Spam Reviews
Spam reviews cannot be avoided on platforms like the App Store. Now and again, you’ll have to deal with haters leaving negative reviews for no reason. Or perhaps, spam reviews from those who have never even used your apps – perhaps left by your competitors.
On the plus side, action can be taken to remove spam reviews when they appear. If you have just cause to believe a review is unfair, inappropriate, inaccurate, or misleading, reach out to the App Store directly. If they rule in your favor, the review and rating will be removed.
11. Use Media Mister to Get More Reviews and Ratings
Last up, the quickest and easiest option is to buy iOS app reviews and ratings from Media Mister. We provide only the highest-quality reviews and ratings for App Store apps, written and submitted by real people with active and authentic accounts.
Specify the exact content of your reviews if you like, or have our team script 100% unique positive reviews on your behalf. Buying reviews can be great for giving your latest apps an initial boost or enhancing the performance of your existing apps.
Coupled with our market-leading retention warranty and a full money-back guarantee, you know you’re in safe hands with us. While working on getting more organic feedback for your apps, buy App Store reviews and ratings from us for an instant performance boost.
One of the few things we all have income and is our reliance on customer reviews and star ratings. Each and every day, we base a wide range of decisions entirely on the thoughts, opinions, and recommendations of others. Each time you add something new to the App Store, you’re contending with 2.2 million competing apps from developers worldwide.
Even getting your apps found in the first place is impossible without a solid star rating. This is where buying reviews and star ratings can help – perfect for an initial boost. After which, a good rating makes it much easier to accumulate organic feedback from real users.
Make no mistake about it – buying App Store reviews and ratings is a popular promotional tactic. One your competitors may already be using, so it simply makes sense to do likewise and level the playing field.