It’s been a long time since Podcasts replaced radio channels, and now people who enjoy listening to people talk turn to their favorite podcasts. Now, if you are a podcaster and want to get more listeners on your stream, then today’s podcast tips are exactly what you need.
You don’t have to say it out loud, as we already know that it’s hard to make it out on your own in the podcasting field. There are tons of issues, like ruthless competition, lack of content, and failure to attract an audience that haunts podcasters and becomes their worst nightmare.
That’s why we’ve gathered these tips and tricks to relieve you of this stress and keep extending your long-haul podcasting career. These tips will teach you about increasing the quality of your podcast episodes, how to record and publish, etc., so pay attention to every heading.
12 Podcast Tips for Success
A word of advice before you start to read any further! All the tips we’ve mentioned in this article are recommended by experts and only yield results when applied consistently. So, if you want your podcast to improve, make sure that you apply these tricks by the book regularly.
1. Create Your Own Template
As you might know, every podcast has its own template to maintain the flow of the content. Most podcasts are divided into segments, like a segment for Q&A, a segment for talking with guests, a music segment, etc.
Also, there are podcasts in which guests are invited, and the hosts engage with them in a discussion. The common practice in the podcasting field is that podcasters steal the show format or template of a popular stream and apply it to their podcast.
By doing so, they basically follow what thousands of others are doing and fail to add a unique factor to their podcast. Therefore, if you want your podcast to stand out and get tons of listeners, make a fun program format your listeners find interesting.
2. Get Quality Equipment
What do you think is the primary element that makes a podcast interesting? Actually, there are lots of answers to this question, but the most common answer is the voice quality. The clearer your voice is on your stream, the easier it will be for the audience to listen to it, which increases your podcast’s listeners.
That’s why it’s crucial to ensure that your podcast’s audio quality is top-notch and to ensure that you need the best quality equipment. Invest in a studio-quality microphone that can record your voice clearly and give the output in FLAC or WAV format.
Experts recommend using these two formats for podcast recording, as they can be edited using any simple editing software. So, keep in mind that your audio file must be well recorded and edited before you upload, and that’s only possible when you invest in good equipment.
3. Pick a Right Theme
What kind of topic you choose for your podcast can decide whether it will become a huge success or a big failure. Try to find a theme for your podcast that matches your interests and is relevant to topics you are passionate about.
For example, if you are passionate about movies and actors, set up a podcast in which you discuss upcoming movies and talk about popular actors. Selecting the right theme will keep you enthusiastic, and you will never face the lack of content.
Remember that you must pick a theme for your podcast before launching it because if you keep uploading random content, you might fail to attract a specific audience and end up destroying your stream.
4. Learn from Old Episodes
In life and in the podcast field, only those people succeed that learn from their past mistakes and try to improve in the future. Always keep an eye on the stats of your old episodes and see which of them are performing well.
After identifying a well-performing episode, try to listen till the end and find out which part the audience liked. Note that part down and try to include it in one of your future episodes to engage the audience and make that episode successful.
While you learn from your good episodes, also take a look at the episodes that fail to get listeners’ attention and identify the cause behind their failure. Once you start improving your podcast consistently by learning from your mistakes, it will soon become famous in your niche.
5. Take Inputs from Listeners
As a host, you must be mindful of the needs of your listeners and try your best to give them the content they want. Now, of course, you’re not a mind reader and can’t know the secret of the heart, right? Therefore, you must communicate with your listeners to take their input.
Here are some ways you can use to collect input from your audience:
- Tell them to send you an email with suggestions
- Take their calls in the live podcast session and hear what they have to say
- Take a poll on one of your social media platforms and try to judge the audience’s interests through the answers.
You can also join podcast groups on social media platforms to find out what topics are trending among the audience these days. As long as you keep giving your audience the type of content they want, they will stick with you and keep streaming, so keep this in mind.
6. Optimize Your Podcast for Search Engines
Whether you are hosting your podcast on iTunes, apple podcasts, or any other hosting platform, if you want the audience to find it without any trouble, you got to optimize your podcast and make it SEO friendly. Most of you might not know this, so here’s a bit of an introduction.
SEO or Search Engine Optimization is basically a process of adjusting online content in a way that the search engine crawlers can locate them quickly whenever someone searches for them. The easiest way of optimizing podcasts is by adding keywords in their title and description.
For example, if your podcast is about gaming, find highly searched keywords relevant to gaming and embed them in the title and description. By doing this, you will increase the odds of your podcast getting discovered by potential listeners in search results.
7. Get a Guest and be a Guest
People love it when they get to listen to their favorite movie star, entrepreneur, or celebrity talk on a podcast they follow. Perhaps that’s why most podcasts follow the guest discussion format and invite famous people from every niche on their program.
If you want your podcast to be successful, you need to follow this trick as well and invite famous influencers related to your niche. If your podcast is about gaming, invite a pro gamer as a guest or if it’s about cooking, contact a famous chef and convince them to be your guest. In this way, it will be easier for you to generate good buzz around your podcast.
But if you’re an influencer yourself and have significant knowledge regarding a topic, then you work with other podcasts and go there as a guest yourself. No matter which angle of this strategy you choose, it will result in more public exposure for you and more listeners for your podcast.
8. Consistency is Key
A common factor that you’ll observe in all successful podcasts is consistency. You need to upload episodes regularly to keep your audience engaged and constantly attract new potential listeners. It’s one of the vital tactics of survival in the podcast world, so pay attention.
You need to make a schedule for your podcasts and make a plan for how many episodes you will upload in a week or in a day. Also, you need to figure out the right time to upload if you want to get maximum listeners to stream your podcast.
Actually, not all listeners stream podcasts at the same time as their work hours and time zones differ from each other. Therefore, you need to find hours of the day in which maximum of your listeners are active, so you can upload in that time window and boost engagement.
9. Give an Eye-Catching Cover Art
No doubt that voice is the most vital part of a podcast, but to draw the attention of your audience, you need to set an eye-catching cover art of your stream, which can make a visitor want to check out your podcast.
So, wake up the designer within you and make an attractive and aesthetic cover art for your podcast that matches its theme. Make sure that it’s not too abstract or misleading because then it would repel the listeners, and that’s the last thing you want to do.
10. Create a Podcast Website
Setting up your own podcast website is an excellent tactic to make your stream look more legit and powerful. Using this tactic also makes it easier for you to run promotions, as it’s easier to promote a website than a podcast.
You can use WordPress or any other free platform to start your website. Just give it a basic structure and embed your podcast’s RSS feed in the middle of it, where visitors can stream your podcast directly. Also, you can add articles about the topics you discussed in previous episodes and add notes regarding them for reference.
11. Use Hosting Platforms
Instead of running a solo podcast on an independent platform, try using hosting platforms as they come equipped with advanced tools that can help you promote your content and reach your target audience easily. Some of the most popular podcast hosting platforms are:
- Apple podcasts
- Google podcasts
- Buzz Sprout
Each of these platforms has its own pros and cons, but if you’re starting out in the industry, you can choose anyone and start creating content. Once you reach the pro level, you can shift to a better platform to access advanced features.
12. Buy Podcast Downloads
Podcast downloads are a vital and decisive metric that plays with the psychology of listeners and directly influences the popularity of your podcast. Let’s see how this works. Assume you’re a listener, and you find a podcast whose one particular episode has received more than one thousand downloads.
Now, it would obviously spark your curiosity, and you will listen to the podcast, right? That’s exactly what happens with most listeners, so having a significant number of podcast downloads can boost the organic reach and popularity of your podcast. Now, there are two ways you can use to boost this stat.
One is that you can choose the organic way, which might take you months or even a year. Second is the easy way in which all you have to do is visit the official website of Media Mister and buy podcast downloads from there.
Yes! That’s right. Media Mister, a spectacular media agency renowned for providing organic and authentic media services, now allows podcasters to purchase podcast downloads from their site in affordable packages that start only from $25.
Up till now, these guys have delivered millions of podcast downloads to their clients sitting in different countries, and they are all satisfied with their services. Want to see your podcast get viral and become the next Joe Rogan? Come to Media Mister today and buy podcast downloads to attract more listeners and boost your podcast growth.
In the end, we hope that you will use the tips we brought for you today to excel in your podcasting career and become famous in your respective niches. If you want to know more tactics related to podcasts, check out our blog page, and you’ll find many interesting articles.
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