In the modern business world, LinkedIn pages are what represent organizations and showcase your professional values, morals, and beliefs for the world to see. So, it might be a good time to learn how to create a LinkedIn business page; if your organization doesn’t have it already.
Unfortunately, most business owners still undermine the importance of LinkedIn in the professional world and don’t know what this platform has done for medium to large businesses in terms of brand awareness, revenue boost, lead generation, etc. With a well-organized business page on LinkedIn, you can:
- Increase brand awareness
- Search for valuable assets through headhunting
- Promote your business’s professional and cultural values
- Strengthen your professional networking
Constantly communicate with the users and find out which aspects of your business need improvement. All these benefits are too amazing to give up on, right? That’s why in this article, we’ll explain the strategic advantages you can get from making a LinkedIn business page and how you can make it by following some simple steps.
Benefits of having a LinkedIn Business Page
We did share some basic advantages of having a LinkedIn business page earlier, but here we’ll talk about them in detail and see how they can really change the pace of your business.
1. Quick Promotion of Your Business
Having a business page allows you to promote your business in front of the intended audience easily. You can get done a lot in terms of promotion just by posting the right content on your LinkedIn page, so it’s better to have one than to lose out on stuff.
2. Get Access to Valuable Assets
You’ll be able to find top talent in your niche with a well-established business page. You can reach out to them and make them a job offer. And of course, if they want to know about your organization, they can go through your business page.
3. Sharing Content
From promotional offers to business updates, you can share all sorts of stuff with users through your business profile. Most businesses share links to their products and customer reviews to increase their sales and build confidence.
4. Market Research
Having a LinkedIn business page helps you stay in touch with your clients, and you can communicate with them to find out what improvements they want to see in your business formats and what they like about your services or products.
How to Create a LinkedIn Business Page?
So, ready to create your LinkedIn business page? Just follow these steps, and soon you’ll have a business page to brag about on LinkedIn.
Step 1: Go to LinkedIn’s official website and “Log In” to your account.
Step 2: Now, navigate to the top right corner of the screen and click on the “Work” button.
Step 3: In the dropdown, scroll down and click on the “Create a Company Page” button.
Step 4: Select what kind of page you want to create from the options. Since we’re making a business page, click on the “Company” option.
Step 5: You’ll be asked to fill in the following information about your company:
- Page Name: Should be after your company
- Company’s LinkedIn URL: Add the LinkedIn account URL for your company
- Website: Add the website link
- Industry: Select the industry in which your company is related to
- Company Size: number of employees working there
- Company Type: Set the tier of your company
- Logo: Upload the logo of your organization
- Tagline: Add a slogan for your company
Step 6: After filling in all this information, click on the “Verification Check Box.”
Step 7: Click on the “Create the Page” button to finish the process.
Few Useful Tips to Optimize Your Business Page
You might not believe it, but. In the process of setting up a LinkedIn business page, the creation part is easy; it’s the optimization of the page that takes a while.
And it’s not like you can go on without it, as it is a vital step if you want your page to be a work icon in your business niche. So, here are five recommended tips you can apply on your page to increase its optimization and make it ready to present in front of the world.
1. Add Your Branded Profile Picture and Cover Image
The first thing that any user notices on a LinkedIn page is its profile picture and the cover image. These two elements make the front of a page and are crucial to leave that vital first impression on the interested party. That’s why you need to upload a profile picture that contains the logo of your brand on your business page.
You can set your brand’s logo as the profile picture for maximum impact as well. Anesthetic and eye-catching cover images really play an important role in grabbing a user’s attention. Set a cover image that is related to your business and describes your values in an artistic way.
Most organizations write down their values or slogan on the cover image, which is a good practice too, but only if the background itself is pretty, or this tactic might not work at all.
2. Post Unique Content
When it comes to content, LinkedIn is all any other social media platform. You need to post content that is unique, engaging, and attractive in order to draw the audience’s attention. But of course, LinkedIn is a professional platform, so you can’t go all out on content here.
Following are some tips that you should keep in mind while preparing content for your LinkedIn business page:
- Create high quality and aesthetic content
- Focus on business updates
- Upload content that adds value to the lives of viewers
- Keep the content always relevant to your niche.
- Try uploading leadership or general life quotes to inspire the audience.
- Always keep it professional and never upload any piece of content that seems too casual.
- Share news related to your business niche, and let the audience know about any conferences or free seminars coming up to help them grow.
Following these tips will ensure that your posts are up to the standards of the LinkedIn community and definitely get engagement from the audience.
3. Write a Stunning Summary
The summary section is where you’re asked to describe your business in an attractive manner. Now, it’s a perfect chance for you to go all out and talk about your business values, morals, and how do you plan to revolutionize your business niche with innovative ideas.
However, keep in mind that writing a stunning summary doesn’t mean that you fill-up the section with fake information and fancy words. Always be real, and keep it simple. Tell the world why your business is different from others and why they should choose it.
If you’re not a writer yourself, then you can always check out the business pages of your business competitors and see what they have written. For example, if you own a software agency, you can check out the page description of SAP or Net Sol for inspiration.
4. Add Hashtags
Increasing the searchability of a LinkedIn business page is one of the most crucial elements of optimization and simply must be done. Now, it might seem like a big task, but actually, it’s all about embedding hashtags and keywords.
Search for trending hashtags related to your business and embed them in your posts to increase their reach. Through this step, your content will reach more people, and your page will get more exposure, hence boost in your brand awareness.
Also, to make sure people can find your page easily, embed highly searched keywords in its description. This will make it easier for the LinkedIn algorithm to locate your business page and bring it up in the search results against those terms.
5. Build Your Followers
The success of any LinkedIn page depends on how many followers it manages to get, so your first priority should be to get more LinkedIn followers on your page. It’s not easy to attract the audience and make them follow you, but it has to be done.
You need to constantly engage with the audience and ask them to follow. You can also use a call to action (CTAs) in your posts like follow ow for updates to compel the viewers to go for it and follow your page.
Building your followers base will help you spread brand awareness and directly increase your business’s revenue; that’s why come up with as many strategies as you can to convert your page visitors to followers.
The business world has always been fast, and these days it’s running faster than usual – of course, it’s not going to slow down for you, so you go to catch up and make a LinkedIn business page for your company that can shine bright and shows the world that you’re there.
That concludes today’s article! Hope you found the steps easy to follow and helpful. If you’re interested in finding out more about LinkedIn, please check out your blog page and social media platforms for updates.