To successfully grow your presence and prominence on LinkedIn, you need an engaged audience of followers. Quite simply, a business page or company page without followers is a redundant asset. Precisely why figuring out how to get followers on LinkedIn is something all users need to take seriously.
Across all social media platforms, followers are an indicator of popularity, authority, and credibility. The more LinkedIn followers you have, the easier it becomes to win people over. Even though your follower-count is technically just a number, it sends a powerful message about your business.
Think about it in an everyday context when browsing LinkedIn. You come across one business page with 15 followers and a similar business page with 150,000 followers. In an instant, which appears more credible and appealing?
Just because one of these business pages has managed to gain more followers, it gains a major edge. So you have to ask yourself – what does the size of your current audience say about you?
How to Increase LinkedIn Followers
It’s a subject of zero debate – you need followers to get by on LinkedIn. For obvious reasons, organic followers with interest in what you do are most important at all. But you can also buy LinkedIn followers to get things moving, which we’ll discuss a little later.
In terms of attracting organic followers, there’s no shortage of techniques to try out. Though of all approaches to gaining followers on LinkedIn, none work better than the 10 outlined below:
Complete Your LinkedIn Profile
It sounds like a no-brainer, but you’d be amazed how many people never bother to complete their profiles. Or, for that matter, polish and perfect their profiles to deliver the best possible first impression. Your profile is effectively the ‘storefront’ for your business and will determine who sticks around and who doesn’t. It’s also where the strategic use of keywords is essential to help people find you in the first place.
Engage Your Audience
Engagement holds the key to success on all social networks across the board. This means taking the time to join the conversation and become part of the community you want to attract. Post content on a regular basis, comment on other people’s posts and stay active. Get your name out and about among your target audience, so they know exactly who you are and what you do.
Add “Follow” Button
Also, a no-brainer, which can nonetheless make a massive and immediate difference. A ‘Follow’ button should be added to every website and online asset you own, without exception. Your job is to make it as quick and easy as possible for people to follow you. In this instance, quite literally at the touch of a button.
Join the Right LinkedIn Groups
This is again all about engagement and targeting the right people in the right places. If you want to gain access to an audience of qualified leads with interest in what you do, joining relevant LinkedIn groups is simply common sense.
In addition, getting involved in groups within your niche demonstrates your genuine passion for whatever it is you do. You could also start your own LinkedIn groups if preferred.
Refresh Your LinkedIn Business Page
Even if you don’t make any major changes to your business, regular business page updates are essential. Fresh content is attractive to LinkedIn users and its own search algorithms alike. By contrast, business pages left to stagnate indefinitely are attractive to nobody. Always be on the lookout for opportunities to enhance and improve your business page, and do so regularly.
Add a Page Link E-mail Signature
Another way of getting more people to your business page is to add a link to your e-mail signature. After which, every single e-mail you send will contain a link to your profile. Where a recipient responds positively to an e-mail, there’s a good chance they’ll click it and check you out. Particularly if you include a direct request in your e-mail to follow you on LinkedIn – subtly, of course.
Use LinkedIn Hashtags
On the one hand, there are no limits to how many hashtags you can post on LinkedIn. It’s also true to say that hashtags should be included in every post for enhanced exposure and appeal. However, evidence suggests that keeping things to a maximum of five hashtags per post is important. Any more than five and your posts are more likely to be interpreted as spam – both by readers and by LinkedIn’s indexation algorithm.
Promote on Other Social Media Pages
Your business page, your profile, and the posts you publish should be promoted as aggressively as possible. This means promoting everything across all of your other social channels and your primary website. Don’t just expect people to find you and follow you of their own accord. Show them the way, tell them to check you out, and ask them to follow you directly. The easier you make it for them, the more likely they are to comply.
Reply to Comments
Last but not least, consistently replying to comments is essential for anyone looking to get more followers on LinkedIn. This is one of the most important indicators of engagement by which LinkedIn users are measured. If you reply to all comments promptly and appropriately, you’re clearly engaged and appreciate the input. If you fail to reply within an appropriate timeframe, it gives the impression you can’t be bothered.
Livestream on LinkedIn
The popularity of live-streamed content has been growing steadily for some time. There’s now a direct correlation between the broadcasting of live content and the engagement level of the respective target audience. Livestreaming on LinkedIn isn’t easy, but it can nonetheless pay dividends for those who get it right. Specifically, live streaming on a regular basis is almost guaranteed to help you attract more followers and hold onto them.
Is it a Good Idea to Buy LinkedIn Followers?
As for whether or not it’s advisable to buy LinkedIn followers, it depends on your objectives and expectations. Buying LinkedIn followers is fantastic for a quick fix – ideal for boosting the numbers as quickly as possible. If you’re struggling to build an attractive profile due to a low follower-count, buying followers works.
You place an order for a few hundred (or thousand) followers, and your profile instantly looks more appealing. However, purchased followers aren’t the same as active customers or leads for your brand. They’re perfect for building a better image on LinkedIn, but you still need organic followers to sustain your business.
The most effective approach to gaining followers on LinkedIn is, therefore, a combination of all of the above. Feel free to buy LinkedIn followers to set things moving, but you can’t rely on purchased followers alone. Still, working hard to attract organic followers is a small price to pay for the rewards that follow.
LinkedIn is the world’s most popular, powerful, and influential business networking platform – one that’s worth working hard to make your mark on.